Bemis Associates, bonding innovation and design partner to leading intimates, lifestyle, luxury and sportswear brands, has unveiled Sewfree Elevation, a new adhesive for heat-sensitive fabrics which provides best in class stretch and recovery, without compromising the hand feel of luxury fabrics such as lace. It allows factories to assemble garments faster.
Bemis has also unveiled its first intimates collection, the Lingerie to Live In, in partnership with Hong Kong-based intimates manufacture, Clover.
Lingerie to Live In Collection is Bemis’ first intimates collection of bonded bras, panties, and men’s boxers.
Sewfree Elevation and the Lingerie to Live In were introduced at the recently concluded Interfilière Shanghai,
Bemis‘ first intimates collection, Lingerie to Live In, was shown as full garments and as deconstructed applications, allowing designers to touch and feel exactly how Sewfree elevates both fit and function in next-to-skin clothing. The applications displayed were designed to address the limitations of traditional construction and prove that Sewfree not only provides tangible benefits to the consumer, but also improves manufacturing efficiencies during production.
“We collaborate with Bemis, the inventor of Sewfree bonding, exclusively – both for their innovative bonding solutions as well as their understanding of the Chinese consumer,” said Jane Yip, chief technical officer of Clover. “It’s our honour to be producing Bemis’ Lingerie to Live In which will allow the creativity and efficiencies afforded by the technology to really shine.”
“Intimates in China have moved from basic apparel to highly-regarded fashion staples, and new local brands are prompting Chinese women to rethink the meaning of comfort related to intimates,” said Steve Howard, Bemis President and CEO. “We want to help Chinese designers and innovators in this space to maximise their potential by using the most effective, high-quality technology in their apparel, while avoiding counterfeit bonding products falsely positioning themselves as Sewfree.”
Bemis’ newest technical innovation, Sewfree Elevation, has been formulated specifically for heat-sensitive fabrics. It provides best in class stretch and recovery, without compromising the hand feel of luxury fabrics such as lace. In addition to a better fit and wearing experience, Sewfree Elevation allows factories to assemble garments up to 52 per cent faster.
“Women around the world are investing in clothing that delivers on comfort and style – the same goes for their intimates drawer,” said Lacey Johnson, Bemis Global Brand Manager. “Our research in the Chinese market led us to two specific areas of improvement when it comes to the design of bras and underwear – fit and breathability. Our new collection shows designers how to build a better bra from a technical standpoint and how to layer in inspiration from the runway.”
As a result of its imaginative design ideas, innovative Sewfree product applications, and deep consumer expertise, Bemis was awarded the esteemed Jury’s Favourite Interfeel’ Award. The jury, comprised eight trend-focused bodyfashion industry leaders, present this award to only one Interfilière exhibitor each year to honour a best-in-class display of creative ideas and fashion-forward technology in the intimates space.