Candice Swanepoel is the world’s most influential lingerie model. The 29-year-old South African beauty can earn as much as £50,000 a post on Instagram thanks to her 11.8 million followers, according to new research by Bluebella. Although the South African beauty only gave birth to her first child.
Anaca, a mere 15 months ago, she made a triumphant return to the Victoria’s Secret runway in Shanghai late last year – shortly before announcing that she was pregnant again with her second child. Motherhood doesn’t seem to be slowing down her career.
Candice managed to exceed 11 million followers on Instagram in 2017, now boasting 11.8 million. The research was compiled by looking at the top influencer of each individual lingerie brand to reflect the industry as a whole.