Fashion Designer Maxine Wattam Dares To Be Different

November 3, 2017 written by

Maxine Wattam‘s lingerie draws its inspiration from the distinctive aesthetics art of the Japanese bondage tradition known as kinbaku.


As a young fashion designer of 23, Maxine Wattam has just launched her first collection of conceptual lingerie and she dares to be different.  Kinbaku by Maxine Wattam‘s lingerie draws its inspiration from the distinctive aesthetics art of the Japanese bondage tradition known as kinbaku. Maxine Wattam is a fashion and lingerie designer based in Paris.


She started out at Chantal Thomass style office in 2008 before starting her lingerie brand “Kinbaku by Maxine Wattam” in 2009: sophisticated bondage-inspired designs.

In 2010, the designer launched Kinbaku in high-end retailers and stores such as Selfridges flagship in London, Paris, Geneva and Berlin. In 2011, she was awarded the Grand Prix Lingerie at Festival de Mode de Dinard. The same year, she designed a stage outfit for a french model and singer Clara Morgane and started doing bespoke bridal lingerie.

In 2012, she focuses on her bespoke services; she lives between Lausanne and London, building up her exclusive clientele. Back in Paris in 2013, Maxine starts a line of feminine clothing and joins her partner in his boutique: Glasscove. The boutique offers a small selection of exclusive European labels and her own bespoke pieces. She designs timeless pieces with a retro touch, using only noble fabrics such as wool, silk and cotton.

The boutique also has a private showroom next to Maxine’s workshop on the first floor, where the designer displays her lingerie collections.

Speaking more about her collection originally related to martial arts, this body-binding is based on geometrical patterns obtained by one partner crossing and weaving ropes across the skin of their playmate in a gradual and intricate manner with the intention of immobilizing him or her.

Risking a bold combination of materials, threading plaited scoubidou onto precious metal rings and microtulle. In combining these aesthetics with the demands of classical lingerie, Kinbaku by M. Wattam proposes fiery and sophisticated designs which, quite unlike kinbaku art, while remaining a true professional whose hand-made and made-to-measure lingerie sets offer both comfort and support.

The threads cross at the bend of a jewel, enabling the unclasping of the item while endowing it with a precious allure. A collection of themes where luxury meets an exacerbated sensuality: “Back to Black, Pure, Britannia” and a very evocative line presented exclusively at the showroom – Something Blue (Honey Moon) – which aims to reinterpret the desires of customers for that every woman finds a unique adornment for a unique occasion.

Exceptional materials (micro-tulle, lambskin, wild silk, Calais lace …), rose gold plated rings or aged silver – signature of the brand – bring a precious dimension to the exclusive creations of Maxine Wattam, entirely made in France. the hand in his Parisian workshop that offers tailor-made customization on demand for the realization of unique personalized pieces.


The Something Blue Collection

The “Something Blue” models offered at the showroom are a softer and luxurious approach to Kinbaku inspiration. In champagne tones, Calais Leavers laces are associated with wild silk and micro-tulle. The “jewel” dimension of each Maxine Wattam set is exacerbated in this line, which brings pink gold-plated rings to mother-of-pearl pearls. The lace bodysuits, bras embellished with silk collars and the breeches-suspenders are “references” that the designer presents to her clients in order to reinterpret them to suit the desires of each.


 The “Back to Black” collection

“Back to Black” offers two distinct lines: a line of lingerie and accessories combining microtulle and lambskin, and a line of trimmings playing on the transparency of the pure tulle combined with graphic folds.


The Pure Collection

The “Pure” line, very graphic, is a primitive approach to the art of Kinbaku. It is composed of pure ornaments, exalting the structure of the models, in favour of lines and geometric shapes drawing an innovative silhouette. A straight line, with assumed erotic power, born from the subtraction of the fabric and the emergence of contrasts: the typically feminine soft curves are sublimated by the straight lines of the models which are superimposed on it.

Its ultimate color is charcoal black, combined with the brilliance of old silver plated rings that characterize this line.


 The softer “The Britannia” collection

 “The Britannia” draws its inspiration from Kinbaku ‘s association with the marine theme. The white scoubidou threads, woven according to the macrame method, elegantly recall the ropes of a ship. Yellow gold plated rings heat up all materials; navy blue micro-tulle and satin elastics printed with fine traditional marine stripes.

Structured and fabric-free cup bras are embellished with marine collars, and panty mics are enhanced with wide, braided belts. Revisited by the bondage spirit, this marine line is daring, sensual, and promises to make waves!

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