Sexy Shapes and Posh Shopping Experience
Bras in mainstream department stores in our country need makeovers. With more and more foreign brands making their way to Mumbai, fashion girls in the city couldn’t be happier. And adding to the list is European lingerie brand Hunkemoller. With Reliance Industries Ltd as their brand partner in India, the brand already has presence in 19 countries through 700 stores. Apart from this launch of their new store in Mumbai, Hunkemoller also has stores in Delhi, Noida, Gurgaon, and Bangalore.
It has opened its second store at Inorbit Mall, Malad West Link Road, “Mumbai’s fastest growing suburb” and one of the oldest popular malls in Mumbai. They opened a beautiful spacious new flagship store offering a shopping experience that is right on par with fancy boutiques when it comes to customer’s service. Both white and colored light is used in a dynamic way, so walking by the shop window without noticing it is simply impossible. The shop window displays mannequins dressed in matching products.The colours used for this store are black, white and pink, with magenta as a spicy touch. All over the world, the brand follows three design concepts – premium, flagship and sexy. The store design follows a unique concept in lingerie store design with the fashion collection showcased before the basic unlike vice versa. This flagship store presents all Hunkemöller product groups and sub-brands in separately created worlds. The brand’s products are a perfect mix of trending styles and comfortable fits.
Walking into the store you are immediately greeted with a smile, and if the staff see you rummaging for your size, it takes about seconds until the shop girl offers to help you for something you need. The quality of their bras has improved, softer material etc. Extremely good quality and the price is worth the buy. Revealing its “Sexy Concept”, the merchandise line of the brand includes lingerie, nightwear, hosiery, swimwear, beauty products and accessories.
Almost every bra comes with a matching panty. You can purchase a single item or lingerie sets. The lingerie range per piece begins at Rs. 495- Rs. 1095 (panties) to Rs. 1495- Rs. 2595 (bras).
We wanted to highlight a few pieces that stood out.
Hunkemoller Aqua Padded Bra- A under-wired padded balconette bra with half coverage, it allows you to move freely while offering a snug fit. Made from polyester fabric, this bra is extremely lightweight. Price Rs. 1495.
Hunkemoller Black Padded Bra- A worthy addition to the lingerie collection for all the fashionistas and very similar to the previous style mentioned. A under-wired padded multiway bra with full coverage, it allows you to move freely while offering a snug fit. Made from high quality fabric, this bra is extremely lightweight. Price Rs. 2595.Jesse non-padded underwired bra- It’s all about you with this lace eye-catching bra from the Private collection made from lace and mesh and finished with multiple straps. Non-padded. Adjustable shoulder straps. Rear hook fastening (3 x 3 hooks). Balcony style for lift and padded cups for shape and comfort. Sexy revealing neckline.
Alex padded underwired bra- Treat your self to this sexy bra with eye-catching straps and cut-outs. Padded. Adjustable shoulder straps. Underwired cups. Rear hook fastening (3 x 2 hooks) and Lace trim.
Satin Fleece non-padded underwired bra- This non-padded underwired bra is made from fabric with a lovely feel and has underwired cups and broad shoulder straps for extra comfort. The cups feature two layers of fabric for strength and coverage.
Lace Eyelash Cami Set- This elegant and sexy cami set is flattering for any woman. The set is semi-transparent and has cups that are finished with subtle lace.
Nightwear- Waffle onesie- We love this sweet onesie made from lovely soft fabric and ideal for an evening on the couch. A ladies jumpsuit made from cotton fabric with an all-over pattern. The model has a V-neck, long sleeves, a button closure, a tie belt at the waist and ribbed edges.
When it’s time to rule the scene, you need to be in a black kimono from Hunkemoller. Made from polyester, this kimono is extremely soft against the skin. Price Rs. 2695.
Hunkemoller Jeans Blue Chemise- Made from viscose, this chemise is soft against the skin and comfortable to wear. Price Rs. 1895.
Hunkemoller Black Nightshirt- Fetch for yourself a comfortable nightwear in the form of this black colored nightshirt. This viscose nightshirt will be an ideal option for you as it will be soft on your skin and provide you with undisturbed sleep throughout the night. Price Rs. 2595.
Hunkemoller Tango Red Nightie- This tango red colored nightie that is all you need to enjoy a sound and comfortable sleep. Made from viscose, this nightie is soft to touch and will keep you at ease all along. Price Rs. 2195.
Hunkemoller’s swimwear collection features S/S17 key trends with western rodeo-style floral embroidery and sequin details such as subtle golden beads. As well as the stunning color block swimwear pieces. They have used the most beautiful fabrics and will sit so perfectly on various body shapes. The colour palette is made up of Arabian Spice (red tint), Deep Lagoon (blue tint), Coral Wash (pink tint), Nero (black) and Snow White (off white).
Flaunt your well-toned body by slipping into this Pink Bikini Bottom. Made from polyamide fabric, this bikini bottom is extremely lightweight. Style it with a matching bikini top. Price Rs. 1195.
If you’re the quintessential beach babe, this Multicolored Printed Bikini Bottom is your best bet. Made of polyester fabric, this bikini bottom will keep you at ease throughout. Team it up with the matching bikini top and stay fashionable at the beach. Price Rs. 1295.
Let your swimwear collection reflect your feminine grace and allure, with this gorgeous black embellished bikini top. Made from polyamide fabric, this bikini top is extremely lightweight. Pair it up with the matching bikini bottom and stay fashionable at the beach. Price Rs. 3495.
Make this gorgeous aqua bikini top from Hunkemoller a part of your swimwear collection for a snug fit and good support. Made from polyamide fabric, this bikini top is extremely lightweight. Pair it up with the matching bikini bottom and stay fashionable at the beach. Price Rs. 2495.
And finally we come to Hunkemoller’s new Sports Collection proves that comfortable sportswear can also look attractive and sexy. If you are going to work out, a good sports bra is a must. Which is why Hunkemöller has added some innovative designs to its sports collection.
Hunkemoller Grey Padded Bra- Activewear Style- Stay focused and comfortable during your workout sessions by wearing this grey bra. To ensure a firm yet comfortable fit, this non-wired padded sports bra provides full coverage. Made from high quality fabric, it is light in weight and will be soft against your skin. Price Rs. 2495.
Hunkemoller Fishnet Black Top- This black colored loose-fitting top is lovely to wear during sports and exercise. Made from high quality fabric, it is extremely lightweight and the combination of different fabrics give the top an attractive look. Match this top with matching sports trackpants. Price Rs. 2195.
Hunkemoller Gloss Running Black Tank Top- Soft and comfortable, this black tank top allows you to workout effortlessly. Fashioned using polyester, this top will keep you at ease. Team it with shorts and pink sports shoes to complete your gear. Price Rs. 2195.
Hunkemoller Pink Tank Top- This pink colored tank top is ideal for exercises and sports both indoors and outdoors. It is made from stretch fabric for a comfortable fit. This top features an inner shirt in a different color and small ventilation holes in the fabric on the back. Pair it with matching sports trousers. Price Rs. 1695.
The gift boxes and carrier bags have also been designed in the new look & feel.
Hunkemoller is a clothing manufacturer from the Netherlands, specialising in underclothes and lingerie. The company was founded in 1886 in Amsterdam as a special shop for corsets. The Dutch-brand has almost 600 stores in 16 countries with a strong market base in Europe.