TataCLiQ.com, the Tata group’s multi-brand Phygital ecommerce platform today added to its brand
portfolio, European Premium lingerie brand Hunkemöller. Over 1000 styles from a range of curated
assortment by Hunkemöller will now be available on TataCLiQ.com. As an online partner,
TataCLiQ.com will ship the products directly from the brands store to ensure authenticity and timely
delivery. Bringing in the Phygital aspect, TataCLiQ.com will offer CLiQ PiQ services across 3
Hunkemöllerstores in Mumbai.
Designed by the in-house design team of the brand, Hunkemöller is dedicated towards offering bold
and modest designs to match a womans passion. TataCLiQ.com will host the widest varieties and
styles of lingerie sets, swimwear, shape wear and night wear that will cater to every woman. The
collection is priced between INR350-3500.
Speaking on the launch Mr. Vikas Purohit, COO, TataCLiQ.com said “In the last year, Tata CLiQ has
built a catalog of some of the best authentic brands, both Indian and international. With the launch
of Hunkemöller, we have further strengthened our brand offerings and are confident that it will
appeal to our discerning customers”
Mr. Puneet Behal, Business Head,Hunkemöller said “Hunkemöller offers a wide selection of curated
and fashionable lingerie for every woman across the world. Through our association with Tata CLiQ,
we aim to expand our footprint online and bring high quality lingerie to customers across India”
Hunkemöller has entered India through a franchise agreement with Reliance Brands Limited.
TataCLiQ.com,through its website and app, currently offers close to 450+ brands and through its
portfolio of Indian, International and Luxury brands, is the definitive destination for brand-loving
shoppers. Consumers will be able to experience more categories and brands in the coming months.
