“Lingerie is the most personal and intimate piece of clothing a woman can wear
What is expected is nothing less than perfection be the size, colour or the fit and if it’s not on point then women usually seek options elsewhere.” – radhika goenka.
Veremente enterprises pvt. Ltd announced the launch of its first venture – lingerieshop.com in may 2017 and since then it has been the talk of the town. The lingerieshop is an e-commerce platform, under which they planned to introduce six bespoke brands. A company which is set to become the one-stop iconic destination for everything lingerie and luxury. Founded by radhika goenka, lingerie shop is an innovative amalgamation of international designs, luxury , comfort and indian sensitivities. Ithe brand promises to provide a comfortable fit with a unique fashionable trend. Lingerieshop aims at breaking the stereotype in intimate wear by offering bespoke products with a serious mix of fun, sexy, fit and comfort. Their team of designers have a canny sense of fashion, which easily reflects in their designs, unique patterns and color palette! The product size category is everything from 30 A to 40G.
Woven from the finest fabrics offering premium quality, the products are crafted to inspire the chic and sexy. The design range will feature six categories that cater to every body type, from petite to abundant. A perfect pick for every occasion, every mood!
Reviewing the website
The lingerieshop.com website gives lingerie lovers a seamless user interface and lets you browse through each category very easily.
The website uses a beautiful black background, black being elegant, sophisticated, it implies empowerment, it’s minimal.The homepage makes use of a large scale background video to show off the products the lingerieshop has to offer which gives a whole new experience in a creative way. Using large background videos subtly changes the mood and atmosphere, while demonstrating the product while telling a story that makes the website different and intriguing as with a regular, static page. Besides offering lingerie to women, they’re also staffed with experts that offer advice on every intimate need. They offer 24/7 customer care service. They knowledge of “unmentionables” and commitment to promoting confidence through perfect-fitting underwear is what makes the lingerieshop unique.
To enter the online shopping page. You are presented with two options on the homepage, ‘watch video’, and ‘enter site’. Click on enter site where you will be re-directed to the online shopping site therefore making your purchase. On the top bar you will see new arrivals ,bras, panties, shapewear, sleepwear and about us. Select any one of the options as per your choice. You can sort out a product according to styles and size. Once the product has been selected you will be provided with the details & fit, material, and delivery and returns. Select the size and quantity and add it to your cart. You can check out as a guest, register or log in.
The range of lingerie available and products we would like to highlight are as follows:
Lady bug- product code: 4218b-b
Travel through a fairy tale in this magical black bra. A chic plunge bra that’s designed to be a true statement piece in any woman’s wardrobe. Featuring pretty little lace frills along straps that gives this piece a dainty kiss. The wide set straps and the plunge neckline is exactly what you need under your low neck dresses. This bra comes with padded, wired cups that ensure great shape, coverage and support, all throughout the day. The mystical lace bow between the cups and adds a classy finish. Style with the matching brief for a complete look.the exclusive available size range are 32a, 32b, 32c, 34a, 34b, 34c, 36a, 36b, 36c.
Mellow- product code: 1024c-b
Choose your multiple styling options right, with this chic strapless, multiway bra! Designed with a perfect match of function, comfort and beauty, this chic lace overlay, strapless bra will give you a great shape with confident support. The padded, underwired cups, in a flattering balconette shape are festooned with scalloped lace underneath. Adjustable shoulder straps keep it comfy to blend in, while the pretty lace touch won’t even show under your fitted clothes. With the removable straps, enjoy multiple wearing options, like traditional, strapless, crossed back, halter or even one shoulder style! So go on, and count this bra as a perfect choice under all your favorite off shoulder outfits, especially those tube tops or dresses inside your wardrobe. Complete the look with the matching brief available on our site. This bra is available in these sizes – 32a, 32b, 32c, 34a, 34b, 34c, 36a, 36b, 36c.price.rs. 1,799
Frisk- product code: 1024a – bag for sexy silhouette while you blend yourself into this finely crafted shapewear. A balconette style shapewear that comes with padded demi cups and underwired detail offering best shape and support. This design is featured along with specific details like the adjustable shoulder straps with removable option, which offers multiple wearing choice. The intense rigid fabric gives you an all-round shape, sculpting your waist and flattens your tummy while the non-stretch cups enhance your breasts, goes perfectly perfect for your off-shoulder or strapless dresses and gowns. Removable elastic garters belts attached to it for a steamy look with your dotted stockings. The sizes available under this styles are – 32a, 32b, 32c, 34a, 34b, 34c, 36a, 36b, 36c. Price rs. 3,000.
Kiss me- product code: bm015b – adorn the heat-set pleates design on the straps and the longline coupled with sweetheart neckline padded wired level 1 push up cups. Hell lot of treat for the angels! Price rs.1999.
Body club- product code: bm002b – if you like it neat yet classy, pick this body touch bra made of extremely smooth fabric, cut and sewn into an elongated mesh strap till front shoulder ending into an adjustable strap at the back. Non-padded wired cups in smooth fabric for a second-skin feel.oh no frills! Price.rs. 1,599
Wild dreams- product code: 1025a – this fun and flirty babydoll features perfectly designed contoured underwired cups, festooned with floral lace overlay and adequate padding that ensure great shape and support. Fashionable yet functional and tailor-made design, suiting all body type.the wide set adjustable shoulder straps are sleek enough to be comfortable on your shoulder. With 3 satin bow detail along the straps and center front make this little black babydoll mystical. This has a playful plunge neckline, which is one among the key details of this piece that will certainly make your someone special hold on to you! With an empire waist styling and easy breezy loose flowing design, provides a flattering fit. Get your size from the available range available – 32a, 32c, 34a, 34b, 34c, 36a, 36b, 36c. Price. Rs. 2,000.
Love handle- product code: 4218b-p
This little black thong is a frilly affair! Crafted from soft and sheer lace, gathered on sides creating pretty frills. This thong brief fits you low waist and ensure zero coverage. Flexible waist fits you best and cotton gusset keeps you hygienic. Beautifully adorn with little scalloped lace bows on its sides that give this piece a dainty kiss! Available in s, m, l, xl sizes. Price rs. 699.
Blind fold- product code: 1024c-p
Blend in to the beauty of this cute little black hipster! Flirty and fun, this hipster brief is made for your everyday fashion and style. Features scalloped lace trim detail along the leg-openings and a pretty little satin bow at front. Soft, flexible and flat waist bands stay calm on your skin to fit you comfortably. Offers a medium rear coverage and come with cotton gusset which guarantees hygiene all throughout the day.pick your size from the available size range – s, m, l, xl. Price rs. 699.
Pack of 3 panty combo_a- product code: cd008p + bm029b + bm 007p – all things very very black – from sexy lacy thong and hipsters to bonded fabric on a hipster, this pack of mighty three can be your travel essential 😉 cd008p – lace thong bm029p – lacy hipster with pretty bow detailings bm007p – bond with the best, polyamide fabric hipster style panty for the perfect hold providing 3/4th coverage. Price rs. 1,699.
Kiss me- product code: bm015p – play wicked with this heat-set pleates all around the waist on this sexy thong. Price rs. 699.
Shapewear: comely beneath- product code: yef007
Our design team’s intelligent make, cleverly targets the centre front of the waist. Comes with padded wired cups with two-panel back band which firmly holds the bust. Multi way strap worn in five ways. This sheer corset has garter belt extensions and sheer g-string. Price rs. 2,500.
Brute in me- product code: mc020– sheer shaping of body in a creative mix of lace and mesh with padded underwired cups teamed with lacy g-string made from matching fabric. Price rs. 2,500
Body sculpt- product code: sw004
This one’s a must-have for angels who want medium compression body shapewear finished with lace detailing to ensure a sexy silhouette. Demi coverage padded underwired cups with multi way straps to provide definitive fit. G string constructed with the same fabric to complete match. Price rs. 3,000.
Serene- product code: cm3532 – blaze the dusk with this silky smooth body accentuating sleepwear coupled with mesh and lace finnesse. Comes with adjustable straps for the perfect fall and g-string of matching fabric. Price rs.2000.
Pushover-product code: bm019 – if lace with hand-cut finish is your choice, give this sweetheart a try. It’s smooth fabric will embrace your waist to provide utmost comfort. Non-wired non-padded cups in a melange of mesh and fabric with lace detailing accentuates the design. Comes with adjustable straps and g-string in mesh. Price rs.2,000.
In conversation with Radhika Goenka, Founder Of Lingerieshop.com
“We are a one stop shop brand its called LingerieShop official and under that we are only promoting BeMine right now and our vending machine. We will be promoting HelloSugar once it has been launched along with our other brands including active wear and swimwear.” – Radikha Goenka.
Q: Why the name lingerie shop?
R:G- “The lingerie shop is a market place which is a brand of its own. We at lingerie shop provide bespoke products and services which have been created to enhance the lingerie shopping experience for women. We will be doing alot of sub brands under lingerie shop . We will be coming up with more bras and panties. But also with our sub brands we have gone very category specific which gives us this niche in the market.”
Q: How many designs have you come up with since the launch?
R:G- “At the moment we have around minimum 75 to 100 designs only for BeMine with BO1 and BO2. BeMine is focused on bespoke shapewear where the colors are all black because it is focused on the hashtag #50shadesofblack. The BeMine collection is crafted out of fabrics such as cotton, lace , satin and spandex. The next brand which we are getting on board in November is called Hello Sugar, having designs in candy colors like popsical and candy floss.
Q: “How involved are you in the design making?
R:G- “We have a fabulous in-house designer who works on the designs. But with that being said be it China or Vizag or Hong Kong I have sat down and chosen the patterns myself and fabric.”
Q: Do You Think Running Campaigns Is Effective?
R:G: “yes it makes a huge difference, it has increased our brands presence and followers on Instagram. I will also like to support snapchat more than facebook. Instagram is like the new facebook.”
Q: Could you describe the theme behind your website?
R:G- “Its very panache and uber chic. Personally I am a big fan of minimalism. So everything has to be worked on in detail. We want to keep our website very clean and if you go on our website you will experience exactly that. Lingerie shop is like a luxurious premium brand umbrella, it has everything under it.”
Q: Do you belong to community sharing websites? Which ones and how effective are they in building your audience?
R:G”Our products are also available on nyka.com. We promote our cross promotions , deals etc on our website and other ecomerce platforms.it is very important for a digital platform to meet another digital platform for your product to reach all your consumers.we are a new brand and we have just launched in may. Today we are sitting in october so it takes time for a customer to get familiar. To be one among the known brands i.e ecommerce places its more viable for us to reach out to everybody and so they can also test and try out the products.”
Q: How Does Your Brand Stand Out?
R:G- “Our brand fits you like second skin. Its like its made for you. Each lingerie piece is hand made tailored. And i have spent months in honk kong figuring out the material, and mesh. Its like a marriage between the cup and the customer. We need to fit them really beautifully and everyone is a different person, so i believe every bra should be made for a different individual. We have gone into alot of detailing on the cup design itself with the knit work and the machine work on the cup. A lot of thought is gone into the design and detail process.”
Q: Who is your target consumer?
“Our target consumer starts from someone in high school form the age of 16 cause our sizes run from a to z. our sleepwear and shapewear from BeMine is defiantly for the age category of 25 to 30. For lingerie shop it would be a wide spectrum because we have allot of pre teens, teens, sleepwear and corporate wear. Be mine has something for everybody.”
Q:What can consumers expect?
R:G- ” Our customers can expect to get everything under the sun right now we are only on bemine, so they can expect alot of sexy if they want to ooze confidence they can purchase from bemine brand. We keep bras, panties and we also have very nice shapewear and sleepwear. But the main focus is on our shaoewear.i personaly wear only my products it fits like a dream. Ill make sure what i love to wear another person feels that same comfort too.Our lingerie is luxury lingerie made affordable and can be worn around the clock. My dream is to bring luxury lingerie to India since we lack in that space in our market. Our designs are all about women empowerment. I want my customers to feel very comfortable in their skin especially when theyre on the go and working. Sexyt lingerie can be worn under working clothes too, I mean why not. From bedroom to boardroom and everyday wear. my products are available all over pan india and we ship internationally as well. My idea is to make the lingerie shop; the next big thing.”
Q: How do you address online fit issues?
R:g- “achieving the right fit for our customers is very important to us.s o we make sure we have a solution for it. We have a size guide on our website and more than the size guide we have a 24/7 customer care service. The customers are always welcome to contact our toll free number enlisted on the website to clarify her size. If she is not satisfied with her product she can always exchange it or we can provide a full refund except for panties due to hygiene issues.”
Q: What do customers expect from online shopping?
“its the conveniences. That’s what gave me the idea to reach the customer at a faster pace giving them quick access to my products. Like for example. If im going to maldives for my honey moon and i want to purchase lace panties, you order at lingerieshop.com and you get your product the next day”.
Q: Could you describe the A/W Latest Collection?
R:G- “This is more feminine compared to what we have on bemine right now which is more sturdy and sexy. and for po2 we have more lace, golds and handcuffs. On the bras we have created alot of detailing on the sleeves. The idea is to feel and look pretty.”
Q: Future Plans.
R:G- “To be a part of everyone’s wardrobe. Our goal is to be the lingerie made in India .”
They’re committed to delivering every order on time
They partner only with reputed national courier companies to ship your orders. They ship and deliver absolutely free across India. They will ship your order within 24-48 hours. You can expect your order to be delivered to you in 4-5 working days in major cities and 12-15 days for other locations as per your pin code You can start tracking your order online once it has been is dispatched. They will try to ship all items in your single order together, though this may not always be possible due to product availability. They will intimate you in such cases through mail. In case of tampered or damaged packaging, you can refuse to accept the delivery.