Victoria’s Secret  opens its flagship store in Mid Valley

December 13, 2018 written by
victoria secret opens

VICTORIA’S SECRET lingerie has arrived on our shores! The world’s sexiest lingerie brand recently opened its flagship store carrying a full assortment of its iconic lingerie, alongside the already-available line of accessories and beauty products.

Located within Mid Valley Megamall, the new store houses lingerie collections like the plush Dream Angels, Bombshell, Very Sexy, Body By Victoria, T-Shirt Collection, and Victoria Sport.

Its youthful Victoria’s Secret PINK collection, on the other hand, will dazzle varsity-aged fans with fun and vibrant bras, panties,loungewear, and beauty products.

Known also for its Bra Fit Experts who are specially trained to provide the best fit for every woman’s body, you can get a proper measurement before deciding on your favourite push-up, t-shirt bra or sports bra.

According to Victoria’s Secret Brand Mentor Cindy Pervola in a preview a day before the Oct 5 launch, there is a five-point test that its bra specialist will look for when taking measurements.

She said: “We look at the centre gore, the straps, the sides, the cup, and then once we know your [band] size, we’ll give you the bras you’re interested in.

Like its stores in China and the rest of South East Asia, the Malaysian store will be carrying band sizes starting from 30A to match customer demands, added Pervola.

The glamorous 8,233-square-foot is the first Victoria’s Secret lingerie store in Malaysia, and fourth boutique launched by lifestyle and luxury group Valiram after full-assortment stores in Singapore, Macau, and Bali.

As parent company L Brand Inc’s retail partner in Southeast Asia and Oceania, the group opened Asia’s first Victoria’s Secret beauty and accessories store in the region back in 2010.

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