Fruity Booty launches its ‘Bodywear’ range that’s high on comfort

January 14, 2023 written by


Fruity Booty, the London-based innerwear and swimwear brand that is endorsed by many celebs, recently introduced its line of seamless separates, ‘Bodywear’ that focusses on comfort. Everyone from Dua Lipa, to Kendell Jenner, to Ariana Grande, and Addison Rae, often dons the label.
Since comfort is the focus, the pieces are crafted in a way to make movement easy for the wearer. The style is playful; however, the fabric is organic modal with a good stretch.

Director Hattie Tennant, Managing Director of the brand explain about the new line said, “We chose to branch out into seamless because we wanted to create a collection for our customers which was solely focused on comfort.” Giving insights about the design of the range, he added, “We wanted to put our spin on a category, which can often compromise on design/style and offer customers underwear that makes them feel gorgeous as well as comfortable.”
The line-up comes in three silhouette that also includes a high-waited thong, a high-waisted short and a scoop neck soft cup bra. Ruffles are a detail that stand out when worn on its own and lays flat under garments.

The ‘Bodywear’ range comes in an eclectic mix of colours of off-white, turquoise blue and sugar pink, in each design.

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