Van Heusen Innerwear from Aditya Birla Fashion and Retail Ltd., has opened its flagship women’s exclusive intimates store in Jayanagar, Bangalore. The store was inaugurated by celebrity stylist Esha Amin and celebrity Zumba instructor Sucheta Pal. The store showcases Van Heusen’s extensive collection of Lingerie, Active, Athleisure and Lounge wear, making it a one-stop destination for women’s day-to-day needs.

The 1,500 sq ft. store in Jayanagar promises a shopping extravaganza with innovative and stylish products starting from INR 269. Van Heusen Innerwear is dedicated to providing premium products at affordable prices. The brand aims to deliver unmatchable comfort and performance to modern consumers through fashion and innovation.

Ms. Sucheta Pal’s lively and joyful Zumba session kicked off the store launch, creating a pleasant buzz. This was followed by a styling session led by Ms. Esha Amiin, who gave recommendations on selecting the appropriate innerwear and active wear for every occasion. She emphasized on the importance of creating simple and elegant ensembles with the Van Heusen Athleisure range.

Van Heusen Innerwear’s comprehensive collection mixes stylish aesthetics with cutting-edge product features for best-in-class comfort and fit. By remaining committed to its consumer-centric concept, the brand delivers numerous innovations for women. Each collection has been created to provide distinct choices to the various consumer segments.

Van Heusen Innerwear offers an extensive range of Innerwear, Active, Athleisure & Loungewear, available across a network of 160+ exclusive stores, 31000+ Multi Brand Outlets and major Large Format Retail chains.