Leading lingerie brand Amanté recently partnered with the international fashion brand Aviraté and launched a partnership store at Marino Mall, Colombo 3.
The store features clothing from Aviraté including all the wardrobe essentials starting from day to evening wear to coordinates, accessories and footwear along with Amanté’s latest collections of lingerie, sports bras, swimwear and sleepwear.
The Marino mall in Colombo was selected for the store opening to effectively cater to Colombo’s diverse clientele and to expand the brand’s reach within the new urban spaces in the city. The all-inclusive store launch event was attended by media, customers and dignitaries while Darshi Keerthisena graced the event as Chief Guest.
Talking about the latest store launch, Vivek Mehta, CEO of MAS Brands said, “The crux of partnership lies in the amalgamation of similar brand values, principles, and synergies.
The partnership store is a first step to creating a lasting and sustainable retail model both in Sri Lanka and India, offering a complementary and comprehensive portfolio of products to our clientele. The future of retail is changing and it is up to businesses to navigate these changes and offer invigorating shopping experiences for modern consumers.”