Canadian lingerie brand La Vie en Rose has made its debut in India through a collaboration with local distributor Apparel Group.
The 1,000-square-foot store in Noida’s DLF Mall offers a range of products, including lingerie, sleepwear, and swimwear. Apparel Group plans to open two additional stores in Pune and Bengaluru in the coming months.
In addition to physical stores, La Vie en Rose is focused on omnichannel sales, offering customers the option to purchase products through its website and other online marketplaces like Myntra and Nykaa Fashion.
