“Ayaki” looks at the big picture for the Indian thermals industry

November 21, 2016 written by
Couple in Grey Thermals Poses for Ayaki Indian Thermals Brand

The new “Ayaki” range imbibes world class Japanese Technology. It promises to be the thinnest, lightest, warmest thermals available to the Indian consumers.

Revolutionizing the Apparel Industry with its distinctive class and designs, Bodycare International  the leading manufacturer and supplier of adults and infants innerwear, thermals and lounge wear announced the launch of its premium thermals range “Ayaki”. The launch further follows Bodycare  strong plans of gaining a considerable size in the Indian Thermals Industry.

Having dominated thermals sector for more than a decade, Bodycare International plans to further strengthen its position via introducing products distinctive to its range and innovative in its offering. The new “Ayaki” range imbibes world class Japanese Technology. It promises to be the thinnest, lightest, warmest thermals available to the Indian consumers. Ayaki further boasts of finest thermals especially crafted for the sensitive skin and delivers the experience of soft intimate touch one aspires for.

Commenting on the launch, Mr. Mithun Gupta, Director, Bodycare International said, “We are excited at the launch of our new range Ayaki, we are sure of providing our consumers a new feel and touch this winters. “Also, we believe in the philosophy of comfort and consider it to be the greatest luxury one can gift oneself. With our well established but stringent quality tests make sure that our consumers feel only the best”, added Mr. Gupta.

The premium brand “Ayaki” resonates “charisma and distinctive personality”. Having universal appeal with a global perspective, the brand will enclose different sub-brands to rediscover the class, status and taste of the premium segment. Ayaki – the thinnest yet the warmest thermals is the result of the revolution made by Miyabi yarns in thermal technology and are available in different colors like ‘mysterious black’, ‘silver grey’, ‘dove off-white’. The price range starts from INR 599 to 1200 for a top and bottom set.

With its new range in place and robust marketing plans Bodycare International is all set to move one step ahead and establish a new benchmark in the thermals industry with its cutting edge technology and feel of extra warmth.

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