The range features new editions of popular styles including the Rafaela, Colette and Irena, in vibrant hues inspired by the rainbow flag.
Bluebella say: “The sets are not only designed to help everyone feel empowered while celebrating Pride month but also to brighten up any lingerie collection.”
Some of the pieces worn by the singer in the campaign include the Aria bra and matching thong in red, and the Irena bra and briefs in orange.
There’s also the Rafaela bra and briefs in yellow and the Tori bra and briefs in blue topaz. Other colours in the collection include a purple rose, green ash and pink.
OutRight International say: “Through our collaboration, Bluebella extends the reach of Outright’s mission, giving a voice to the voiceless by amplifying the issues impacting LGBTIQ people globally.
“At a time where anti-LGBTIQ movements are mobilizing, we remain deeply grateful to call Bluebella our ally and partner.”