With the sun shinning upon us and high street retailer Boux Avenue has launched its new campaign showcasing items from the latest spring/summer 2016 collection, the advert was shot in South Africa and reflects the typical Boux Avenue style boasting all things fun and flirty. The campaign’s launched nation wide featuring three films and showcases olympic level synchronised swimmers to create an innovative campaign, the ad highlights Boux Avenue’s statement ‘swimwear that fits like lingerie’.
This ‘cool down stay hot’ named campaign is aimed at women of all ages and showcases stunning lingerie and swimwear that allows women to choose the perfect fit and style for them.
Boux Avenue aims to demonstrate that its bikini styles ensure that wearers stay comfortable and look good in and out of the pool, highlighting its ‘swimwear that fits like lingerie’ statement. The edit, grade and audio were handled at Bark&Bite’s Manchester post-production studio whilst the VFX team were challenged with creating seamless compositions, digital makeup and matte painting with the live footage.