Calvin Klein, the US-based fashion brand, collaborated with Bollywood celebrity Disha Patani to launch its Spring 2023 collection. The collection launch took place at Calvin Klein’s store in Jio World Drive Mall in Bandra, Mumbai. The event featured live music by Monica Dogra and was attended by fashion stylists, models, and influencers, including Rachel Bayros, Sonalika Sahay, Prabh Uppal, and Rabanne Jamsandekar.
Disha Patani, described as a “longtime friend of the brand,” modeled Calvin Klein’s signature logo bralet and a pair of light wash jeans during the event. Celebrity guests at the launch were dressed in the brand’s latest collection and took the opportunity to create social media content around the line.
The Calvin Klein store in Mumbai, located in one of the city’s iconic high street shopping destinations, offers the latest collections, including Calvin Klein Jeans, Calvin Klein Underwear, and accessories. The store’s interior design reflects the brand’s minimalist principles.
Calvin Klein was founded in New York in 1968 and has since expanded its brands to include CK Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance. The brand is part of PVH Corp, which acquired Calvin Klein in 2003 and serves as the growth platform for both Calvin Klein and Tommy Hilfiger.
