Calvin Klein, the American premium clothing and accessories retailer, on June 2016 opened it’s first ever standalone innerwear store exclusively for women , at Infiniti Mall, Malad West, Mumbai. A commercially well known shopping hub in the suburbs. Calvin Klein Underwear was founded in the 1980s and has since then dominated the underwear market with their comfortable designs that are practical and sexy all at once. Similar to the clothing collection, the lingerie line is minimalistic, luxurious and easy to wear. The company have also become known for their typical highly provocative and sexually charged advertising in black and white featuring famous celebrities including David Beckham, Justin Bieber and Calvin Harris. They offer underwear essentials for women like briefs, boxers, bras, panties, and sleepwear. Since its inception, Calvin Klein Underwear for Women has led the market by offering consumers cutting-edge design, innovative fabrics, and exceptional fit and quality. The philosophy of the Brand is simple.
A style- and trend-setter, Calvin Klein Underwear targets the urban, modern and elegant customer, providing products of the highest quality. The store architecture is kept in clean designs which draws attention of the customers and makes browsing easy for users. The retail store logo is kept black and white expressing minimal chic. This standalone store will house the bridge collections which is priced higher than the usual ‘comfort innerwear’ pricing.
As soon as you step on the floor, through the painted white walls, you get a clear guidance to the path between the different innerwear categories. The in-store area is quite spacious for movement and browsing. Calvin Klein is known for his minimalist designs. The brand has quietly unveiled a new logo via Instagram, designed by English art director and graphic designer Peter Saville.
A set of new arrivals from Calvin Klein augments this brand’s line of performance underwear, and it does so in style. They’re engineered to enhance your movement and also recover quickly, making them an exercise, active lifestyle, or just plain comfort staple. The CK product range starts at the price range of Rs. 1,200 to Rs. onwards, and is worth the comfort, fit and skin friendly fabric each design provides. Let’s take an in depth review on the product that really stood out.
Calvin Klein Bikini – Carousel- The iconic Calvin Klein waistband defines the designs of this colourful range.
- Stretchy cotton
- Medium rise waist
- Calvin Klein signature elastic waistband
Push-Up Bra – CK One- This bra is crafted from smooth microfibre for a flawless fit under clothes. Pick yours from our selection of solid and printed styles.
- Moulded, padded cups with underwire
- Slim double shoulder straps
- Hook fastening at the back
- Calvin Klein logo on the left wing
Calvin Klein Triangle Bra – CK One- Crafted from a smooth microfibre, this bra comes with a flattering V-shaped front. Complete the set with the matching briefs.
- Soft triangle cups, lined, no padding
- Slim double shoulder straps
- Hook fastening at the back
- Calvin Klein signature elastic under band
Calvin Klein Bralette – Modern Cotton- Go for breathable comfort and a sporty look with their signature Modern Cotton underwear range.
This sports-inspired bralette stands out with the iconic CK logo bust strap in contrast. Pair yours with the matching panties.
- Racer back styling, slips on
- Double layer front, no padding
- Flexible cotton mix jersey
- Secure yet comfortable fit
- Calvin Klein logo on the bust strap
Calvin Klein Bikini – Seamless- crafted from soft, stretchy cotton, this bikini brief features the iconic Calvin Klein branded elastic waistband.
- Soft cotton blend
- Full rear coverage
- Cotton gusset
- Calvin Klein broad elastic logo waistband
Calvin Klein Hipsters – Modern Cotton- Go for breathable comfort and a sporty look with our signature Modern Cotton underwear range.
These hipsters are crafted from soft, stretchy cotton for a streamlined fit.
- Superior quality pima cotton blend
- Sits low on the hips
- Seamless sides, full rear coverage
- Cotton gusset
- Calvin Klein broad elastic logo waistband
Calvin Klein Demi Bra – Naked Touch- Designed with seamless demi cups, this bra fits perfectly under low-cut tops and dresses.
- Soft molded cups with underwire
- Mesh-trimmed sides and back
- Slim, double shoulder straps
- Lightweight microfiber jersey
- Calvin Klein logo print on the left wing
Calvin Klein Demi Bra – Seamless- Designed to feel super soft, to look seamless and to stand out with their iconic logo, Seamless range combines seamless technology with logo mania.
This stretchy cotton bra features lightly lined demi cups and a broad, iconic Calvin Klein branded elastic band.
- Soft cotton blend
- Lightly lined
- Sleek straps with versatile wearing options
- Hook fastening at the back
- Calvin Klein broad elastic logo band
Calvin Klein Tank Top- Microfiber and mesh in matte and glossy variations finished with a bold iteration of our iconic logo define Intense Power, our athleisure range.
- Cotton modal
- Scoop neckline
- Sleeveless styling
- Calvin Klein logo on the left wing
Calvin Klein Trousers-
A sophisticated loungewear essential, these weathered trousers are crafted from a soft and stretchy viscose blend for ultimate comfort.
- Regular rise, straight fit
- Broad waistband with branded drawstring
- Regular fit, straight legs
- Calvin Klein logo tag on the waistband
Calvin Klein Top – Naked Touch- Minimalist designs framed by soft mesh details define the Naked Touch range, an everyday favorite.
This camisole top is crafted from stretchy nylon that feels like a second skin for an invisible layer under your clothes.
- Spaghetti straps
- Crafted from stretchy nylon blend
- Calvin Klein logo print above the hem
The company, named after the celebrated American designer who launched it, is now currently in tie up with the Arvind Brands, which is also the Indian partner for two of Calvin Klein’s potential competitors —Tommy Hilfiger and French Connection.
