Calvin Klein is going to back to its raunchier roots of past underwear ads. Calvin Klein’s latest spring ’16 campaign shot by Harley Weir features Kendall Jenner squeezing a juicy grapefruit in one shot and seductively stroking a rosebud with her lips in another. There’s also an upskirt shot of actress Klara Kristin, a hand-to-crotch shot of Abbey Lee Kershaw, and a scantily clad Saskia de Brauw cuddling a lamb. The brand explained in a release that the images “capture the current youth culture zeitgeist.” As such, some of the accompanying slogans read: “I pulse in #mycalvins,” “I belfie in #mycalvins,” and “I flash in #mycalvins.”
In other news Justin Bieber underwear ads are paying off for Calvin Klein. According to an announcement from the brand’s parent company PVH Corp., Calvin Klein outperformed revenue expectations for the first quarter with a 13 percent rise in sales. That’s about $723 million compared to the $654 million the brand made in the first quarter of last year. Do you think provocative sells or is this disturbing as commented by CK followers?