Enamor opened a new store in Lucknow within the city’s Lulu Mall. The new exclusive brand outlet houses the brand’s full range of lingerie and clothing.
The store features a wide selection of women’s lingerie and also has a dedicated section for sports bras and bralettes. The store has a range of sleepwear and a selection of athleisure wear such as leggings and graphic t-shirts.
With a bright interior and central island featuring the brand’s best selling products, the store is designed to appeal to Gen Z and millennial shoppers. The store launched with Enamor’s latest collection of ‘A to Z’ bras, designed to be worn for any occasion and with a variety of clothing.
The brand also recently launched its spring/ summer athleisure collection which features separates made with anti-odour, quick dry technology and breathable fabric
