Transparency Market Research (TMR) said in one of its report that the global bra market is expected to collect revenue worth US $34,914.7 million by the end of 2026. Transparency Market Research is a next-generation market intelligence provider, offering fact-based solutions to business leaders, consultants, and strategy professionals. According to the experts, the growth if bra market is expected to occur at a CAGR of 4.1 per cent during the period 2018 to 2026.
Among various products, the high demand for padded bras has been a major factor in boosting the bra segment. This is attributed to increasing popularity of padded bras, high standard of living, rising use of different types of bra and increasing number of manufacturers in the region.
The report further explains that women worldwide are changing their attitude towards choosing innerwear which can match their attire. Growing number of working women, increasing demand for different types of bras such as padded, non-padded, etc and rising sophistication Purchasing different types of bras are major factors driving the global bra market.
However, this market growth also have few challenges to face such as high manufacturing costs of bra, low availability of good quality bras, and high price of fabrics or raw materials required for bra production. Experts believe that the persistent demand for elastic bras, strapless bras and growing adoption of padded bras will help overcome these challenges in the near future.