With stated focus on younger, fashion-conscious audiences, and rooted in the insight that people wear multiple layers of clothes during winters, comes the new ad film for Bodycare International Pvt Ltd thermal wear. The 30 seconds ad has been shot abroad. It shows a happily married couple going for their morning run around the park along with their kids. Their kids are seen struggling to catch up with them. The kids stop a long an ice cream stall. The new happy vibrant advt will warm you up with their creative liberty and the colour grey, dark textures, human beings clad in blue and grey warmers, and the fallen snow which are all symbolic of the winter season. The couple proceeds back on their run and the women is seen stopping by a florist picking out a flower and handing it over to the store owner. Turning over her store sign that reads, ‘Open- Happy Winters’ they both smile at each other and then the happy couple continue with their run bumping into a few kids sitting on a park bench. The couple take their foot ball and engage in a fun activity of footy and the advt closes with ‘Bodycare Insider Thermals, Enjoy Winters!’.
