Jain Amar House of Fashion has introduced its women’s loungewear brand, mSecret, to the market. mSecret focuses on offering premium loungewear for women and has launched its initial collection for the summer of 2023, comprising three sub-categories: ‘Print Paradise,’ ‘Pajama Party Edit,’ and ‘Trendy Tourist.’
The brand aims to combine style and comfort, providing women with fashionable yet relaxing attire. mSecret’s designs prioritize durability and quality materials, with offerings including printed loungewear sets, classic t-shirts, sweat suits, and loose shorts.
The ‘Trendy Tourist’ collection is designed to provide comfort while traveling and can be worn as loungewear or casual wear. mSecret is available in over 300 retail locations across India, as well as through its e-commerce platform and Glamly.