Triumph has unveiled award-winning actress Julianne Moore as the face of its new premium brand, Florale by Triumph, which debuts in stores this AW17.
the first global campaign from Florale by Triumph draws on the story of the modern woman, celebrating female confidence and timeless style is shot by fashion photographer Rankin.
The news follows the announcement that Liv Tyler is fronting a campaign for Triumph Essence
“Florale by Triumph represents everything I hope for in my style – it is elegant, contemporary, and it makes me feel beautiful. The collection is stunning and it’s a pleasure to be a part of the Triumph family,” Julianne Moore said.
Inspired by feminine florals, Florale by Triumph is made up of four lines, each offering a range of fits and styles, from an innovative 4-section underwired bra and a minimiser to a bodysuit and shaping briefs.
“After much anticipation, we are proud to introduce Julianne Moore as the face of Florale by Triumph. Julianne is the epitome of a truly sophisticated and stylish modern woman, which makes her the perfect fit for our new collection,” added the global head of brand at Triumph, Suzanne McKenna.