Coimbatore based textile manufacturer, KPR Mills recently launched its sustainable innerwear and athleisure line under its newly launched brand named Faso in the Andhra Pradesh and Telangana markets.
These stylish innerwear and athleisure products are made up of 100 per cent organic cotton to provide ultra soft comfort, which also naturally makes it skin-friendly. These products are available in three varieties—comfort, style and supreme, featuring bright trendy colours.
EK Sakthivel, Executive Director of KPR Group, Faso, says that these sustainable innerwear products are manufactured using micro nylon elastic and due care is taken from fibre to finished products using in-house state-of-the-art technology and process facilities across the value chain.
The need of the hour is nature-oriented fashion that is toxic free. According to Sakthivel, the company’s major strength is the vertically integrated operations where they have end-to-end in-house manufacturing facilities for yarn, fabrics, processing, printing, embroidery and garment. This helped them to produce 100 per cent superfine combed organic cotton products that are skin-friendly and breathable.