Lingerie brand, Elba London has unveiled a new innovative patented bra design for women living with chronic pain conditions like arthritis. This innovative bra consists of patented, secure magnetic front-fastener so that women can dress easily.
According to the research carried out by the brand, 41 per cent of women with arthritis have experienced low self-confidence and poor body image because of their condition. The simple everyday tasks such as getting dressed or putting on a bra becomes difficult for women with long-term health problems.
To overcome these problems, designer Judith Cook offers a lingerie that makes the women feel confident about themselves and also provide utmost comfort along while maintaining their sense of style.
The Elba Essential Bra is available in three different colours with matching high waist and mini bottoms. According to Cook, Elba London is combining functional design and real life experiences to create beautiful bras that work whether you have limited hand and shoulder movement or are just a busy lady looking to save time in the morning.
The new collection pieces are now available for purchase on www.elbalondon.com.
