Welcome to the irresistible world of Loveday London. a new luxury lingerie lifestyle brand specialising in exquisite designs and boudoir accessories, all inspired by hardcore romance. Loveday London has been created to enhance every aspect of the boudoir experience; from fiercely-feminine lingerie, alluring scents and candles, to glamorous loungewear and deeply sumptuous quilts and pillows. Loveday London takes great pride in its origins and all pieces are designed in London and made in the United Kingdom.
Loveday London takes inspiration from the intrinsic world of butterflies for the release of its AW17 collections, a subject close to designer Luisa’s heart. The butterfly is elegant and beautiful she is the essence, embodiment and symbol of the divine feminine.
She radiates grace and tenderness and the awareness and energy of another way of being. Loveday London has explored tonal contrast, symmetry, linear definition and sumptuous colours in collections embodied by the brand’s signature leather and lace combination.
Classic shapes still take their seat in the form of the soft cup, brief and the ouvert thong and bra.
HUNTERA SOFT CUP BRA (DETATCHABLE NECK PIECE):- Autumn 2017 sees the arrival of the Huntera soft cup bra, an effortless elegance of style. Loveday London’s signature lambskin leather adorns the cups as they are outlined with a layer of delicate Chantilly lace and soft satin binding. Indulge in a silhouette enhancing piece with detachable collar transforming you from day-to-night. As with all Loveday London bras, adjustable strapping ensures a perfect fit. The soft cup bra with detachable collar works beautifully as outerwear. Team with high-waisted trousers or maxi skirt for evening glamour with a daring twist.
HUNTERA QUARTER CUP BRA:- Introducing Loveday London’s daring style of elegance. The Huntera Quarter Cup Bra is a statement in symmetrical design evoking strength and eroticism. Strapping adorns the décolletage whilst the nude Italian lambskin leather cradle offers the ultimate uplift for beautiful shaping and revealing just enough of the under bust… Enjoy this butterfly wing bra underneath your favourite outerwear as you command attention with soft but powerful strapping details.
HUNTERA CUPPED BRA:- Introducing the Huntera Cupped Bra as part of Loveday London’s first AW17 collection. Loveday London’s famous combination of Italian lambskin leather alongside a delicate Chantilly lace, creates an image of divine femininity. Exuding elegance, the symmetrical strap detailing contours and enhances the silhouette whilst the lightly padded cup offers fabulous support and uplift. Wear under your favourite camisole or with a sharp blazer to reveal a small amount of suggestive strap detail. As with all Loveday London bras, adjustable strapping ensures a perfect fit.