Casual culture has come to the forefront since the pandemic and has become a staple since. The WFH arrangement has further seen a spike in the loungewear and sleepwear market, which is expected to rise to over 12 billion by 2025.
Taking a cue from this, Katie Charrier founded ‘Jia Loungewear’, a new lifestyle brand that promises comfort and luxury. Created by founder Katie Charrier, an eye doctor, who found herself getting increasingly uncomfortable with her bra by the end of a workday this luxury loungewear comes with the ‘JiaCup’ underneath the top. The top, which is a luxurious jersey knit bamboo fabric has a layer beneath it to fit in in soft foam cup inserts that comfortably sit over the bust while giving the appearance of cup coverage and making the wearer feel absolutely comfortable and braless.
Truly multipurpose, this loungewear is the most comfortable and elegant substitute for the constricting and uncomfortable elastic shelf bra camisole. Now, women of all age groups can lounge about in Jia Loungewear, without fretting over the fact that they are braless.
With tank tops, short-sleeved and ¾ sleeve ones as well, Jia Loungewear also has sets with shorts and capris and all in bamboo!