Mystere Paris AW/17
Launched in 2015, Mystere Paris is a fashion brand for the dynamic, multi-faceted woman. The brand focuses on creating chic nightwear and loungewear for women that is both fashionable and comfortable. Produced and manufactured in Daman, their collections are anchored on researched international trends, and offer a global design sensibility. Their target segment is women between the ages of 25 and 40. The apparel industry in India is growing by leaps and bounds with customers demand for products that are global in quality and design. Mystere Paris believes that this market in India represents an immense untapped potential.
Every season, their collection achieves variety and not just in trend setting designs but also in fits and styles. Their approachable pricing ensures that the fashion forward customer of today can access Mystere Paris easily (They are available on leading online portals and physical stores). The cornerstone of the brand is to celebrate the multi-faceted Indian woman to suit her personal moments, moods and occasions.
A brand’s success is based on its ability to deliver a perfect product to its customers. In order to do so they focus on innovative design, high quality fabrics with the energy and expertise to make it happen. As a team they are constantly researching, updating their knowledge base and understanding customer needs and wants in order to reflect that both in their products and marketing.
Mystere Paris has unveiled their latest collections and each product features stylish prints, on trend colors and the latest designs for women with an emphasis on quality and comfort. It’s the stuff of dreams.
Slated to hit stores and online portals soon, the fall-winter 2017 collection line-up comprises of an expansive variety of offerings in the nightwear and loungewear category. From pajama and capri sets to sleep tees and dress, from track pants to stylish satin wear. Products are priced beautifully starting with 399 for the tees, 999-1499 for the pajamas and sets, 799-999 for dresses and elegant satin wear (lace dresses, baby dolls and robe sets) from 999-2999.
We’re completely smitten with the few products that we would like to highlight just for you.
Mystere Paris presents a 2-piece, pajama set, which will keep you comfortable and relaxed all night long. Made of cotton fabric, this set is skin friendly and easy to care for. Beauty sleep is all but guaranteed.
Look pretty and sleep pretty in their gorgeous sleep tees. With an international look and feel and designed with a curved, trendy rounded neckline,
half sleeves and flattering structured and relaxing fit, this shift dress oozes breezy and chilled-out vibes. All are available in soft cotton breathable fabric.
The tie-dye t-shirt dress is a cotton knit t-shirt dress featuring an all over print, a round neckline, short sleeves with rolled cuffs, and a curved hem. You can even double your fashion flair with their tie-dye t-shirts and pajama set. These are also made with cotton and made for the Indian weather.
The signature Eiffel track pants give your wardrobe an instant upgrade. Pair with them with a classic tee for the perfect lounge look. These full length pants come with an adjustable elastic waist with drawstring and fit straight. They are available in 7 different colors to suit your preference.
Plaid gets a refreshing makeover in vibrant shades. But don’t let the color scheme fool you – it’s incredibly cozy, too! Premium flannel promises impeccable warmth and softness to keep away the cold this winter.
From lounging to midnight-snack prowling, this always-in-style sleep shirt dress is the perfect mix of comfortable, classic and wildly fun. Attention to detail can be seen with the collar and chest pocket trim. Available in Lenzing Modal, it’s addictively soft, too.
Their dreamy satin robe set is made of some of the nicest satin fabric I’ve come across. The flirty shorts and tank-style top have a beautiful, soft sheen, and the added lace trims, are lightweight, drape your curves wonderfully and are easy to maintain.
Velour lounge sets come in a beautiful pair of pyjamas and long sleeved top.They make a great gift to yourself or to someone special. Ideal for when it comes time to slip into something more comfortable. The styling is flirtatious, yet luxurious and the vintage stretch velour fabric is as soft as soft can be.
The crinkle rayon drawstring palazzos in solid colors bring an element of retro intrigue and make it an all-time favorite. These comfy high-rise palazzos with a semi-elasticized waistband and front pleats are reminiscent of contemporary style.
Lace side panel capris add an extra dose of comfort and style to any weekend reveries. Created with a strong dose of comfort and style, this cotton lounge set featuring a trendy print is a must-have addition to any nightwear collection.
Your sleep just got a cool upgrade in their chic capris with their classic all over print. They come with a drawstring and contrast piping on the waist and hem.
Comfortable round neck t-shirts put your search to an end the search with their unique design, cool bumble bee logo and slim fit construction. Crafted out of viscose fabric for an all-day comfortable feel.
“We are very proud of the products that we are offering to women. Our designs are very vibrant and young. We believe we have created impeccable nightwear and loungewear that feels and look amazing. The next visible move is for us to expand into the market and add a maternity line to our brand.” said Tanvi Goenka Sekhsaria, Managing Partner of Mystere Paris.
She comments further, “The entire idea was that nightwear and loungewear meets fashion. Our brands entire design sensibility is from international trends. We do all the research to see what is coming up in the next season, from the colors, prints, design to length etc. We want to make our pricing at par with what’s available in the market today.”
Mystere Paris is available at select Shoppers Stop and Central stores. Through its ever expanding distributor base it supplies to MBOs across India including Mumbai, Delhi, Guwahati, Meerut, Lucknow, Ahmedabad, Pune, Hyderabad etc. Online they deliver pan-India through their own website – mystereparis.com as well as are listed on all large online marketplaces such as Myntra, Jabong, Ajio, Flipkart etc.