American lingerie brand Lively, which was few months ago an online lingerie shop has recently opened up its third brick-and-mortar store in Austin, Texas. After many successful pop up stores, Lively launched its first brick and mortar store in Manhattan’s SoHo last summer and the second one in Chicago.
The Austin store is spread over 1,204 sq ft store with huge open space that consists of lounge chairs, tables and sofas, lots of greenery, and flexible fitting rooms that can expand. The Austin store will also work as a community centre for various food and fitness events, DIY classes and fundraisers.
According to Michelle Cordeiro Grant, Founder and CEO, Lively, bra shopping isn’t easy and by visiting the physical stores, customers can have amazing fit sessions without the tape measure and without feeling intimidated or uncomfortable. “Sometimes it just takes that physical experience to create that loyalty, that trust and that relationship,” says Grant.
According to the plan, Lively will also open its fourth store somewhere in the Northeast after some time. For now, Grant is quite thrilled and excited about the Austin store.