Queen rocker Roger Taylor’s daughter Tigerlily is the new face of Bluebella

Tigerlily Taylor, the daughter of Queen drummer Roger Taylor, is the new face of directional lingerie brand Bluebella.

Taylor appears in new images for Bluebella’s AW16 campaign, which is inspired by urban cultures and winter skylines.

Directional elements are spun together with geometric patterns, sheer mesh and contemporary lace, to create the illusion of subtle mosaics.

Bluebella founder Emily Bendell chose Tigerlily as the face of the brand because she is smart, independent and spirited with an edgy street style that epitomises UK cool.

Their designs are confident, stylish and make a statement, they design for women who want to wear great lingerie every day for themselves.