Selena Gomez is the latest face of Puma, Puma just added Gomez to its family of public faces, and her new role will consist of her collaborating on the brand with a slew of ongoing projects. Posing up a storm in a crop top and hotpants, the singer, 25, smoldered in a selection of sporty campaign images released by the brand as it celebrated their forthcoming long-term partnership.
Puma, which Selena’s boyfriend The Weeknd also endorses, broke the news on their Instagram page, with the caption: ‘welcome to the fam, @selenagomez’.
Decked out in a velvety sleeveless top baring the label’s name across it’s front, Selena stared directly into the camera with a seductive gaze.
‘Officially a part of the fam @puma #pumapartner’, Selena wrote on her own Instagram page. The star’s supportive partner The Weeknd, 27, proudly re-posted the shot and added a row of slyly-smiling emoji faces.