Seven by MS Dhoni, the active sportswear and lifestyle brand has cemented its presence as the country’s homegrown international sportswear brand. The label was launched by the Rhiti Group in in the year 2016. It is avilable on Amazon, Flipkart, Jabong, Tata Cliq, and Myntra while also on www.7.life, its own website.
Currently, Seven by MS Dhoni is registered in 45 countries and enjoys a presence across 309 multi-store outlets across India and is also presnce in the US, UK, Canada, South Africa, and even neighbouring nations of the subcontinent. This is in tandem with the rise in the market for active lifestyle wear across the globe.
MS Dhoni is the global ambassador of Seven and the brand itself is the official apparel partner for The Wanderers Club, South Africa, Chennai Super Kings and the American Cricket Academy and Club (ACAC).
He added that Seven was all about ‘change’ and the band’s vast range reflects its philosophy of being accessible to all, and more so for the youth, while including the true spirit of sportsmanship to have a healthy lifestyle. Mr Mishra said that MS Dhoni too believes in this philosophy as well.