Its a glamorous parade for underwear from Fabrics to Brands
Registration is now open as SIUF 2017 prepares to return to Shenzhen Convention and Exhibition Center, China from 19 – 21 April for its 12th edition. Organized by “Shenzhen Shengshi Jiuzhou Exhibition” and owned by “Tarsus Group”, the joint trade fair SIUF, also named as “China (Shenzhen) International Brand Underwear Fair & Shenzhen International Underwear OEM/Materials and Fabrics Fair”, has made its way to become the most influential fair in Asia. The 2017 show is on track to be the largest edition yet and will have a continuous focus on offering the whole supply &distribution chain of intimate apparel industry in terms of fabrics, accessories, brands, production and solutions for intimates, swimwear, sportswear and lounge wear.
Featuring 825 exhibitors and 105,600 industry visitors from 27 countries in 2016, SIUF is an important industry resource for intimate apparel professionals, distributors and retailers, suppliers, brand owners and designers of lingerie industry. Covering over73,000sqm, the show is again heavily supported and endorsed by official bodies: the China Knitting Industrial Association, Guangdong Province Textiles Association, Shenzhen Underwear Association, HKIAIA and Taiwan Textile Federation.
Adapting the show’s content in line with consumer trends, the 2017’s edition will offer a whole package of activities during the show’s three-day run, comprising China’s most authoritative distributor awards-the “Kingcraft Awards”, brand awards-the “Golden Dudou Awards”, lingerie and home wear design contests- the “Oriental Charm”, trend forums, brand fashion shows and the “Super-model Talent show”.
Convening over 650 brands, many with enlarged and upgraded booths, there will be more product launch and trends on display than ever before. Participating exhibitors include Invista, Lenzing, Taubert, Muehlmeier, Penn Textile Solution, Pressless, Creora, Asahi Kasei, Toyobo, Eurojersey, Bemis Hong Kong, Bluesign as suppliers and EmbryForm, Aimer, Maniform, Enweis, Roesch Fashion, Atsugi, Cosmolady, Regina Miracle, Oleno, Bodibody as brand owners.
Fengwei Zhang, the CEO of SIUF commented:“We have seen from other shows, how increasingly important having an all-in-one platform become for the niche market. Showcasing a wide portfolio of products from raw materials to brands, we bring the whole industry together to talk about the most leading edge topics and build strategic partnerships. We will continue empowering the buyers visiting the show by bringing them up to speed on emerging trends, featuring the newest developments and giving them first-rate accessibility to all the products, services and solutions that can help keep their businesses up to speed and competitive.”
The launch of a new international hall this year reflects the organizer’s effort in increasing the visibility of its international exhibitors and delivering them the greatest value and upgraded service with support in media and buyer’s network opportunities.
Adapting the show’s content in line with consumer trends, the 2017’s edition will offer a whole package of activities during the show’s three-day run:
The “Kingcraft Awards”:
As China’s most influential distribution awards since 2013 it gives out the annual grand awards to all the channels of underwear industry and becomes the best platform for brands to get into the industry fast and effectively.
The “Golden Dudou Awards”:
The “Best of the Year” feature is an annual tradition meant to be a roundup of some of the most interesting, exciting, innovative, and noteworthy brands in the intimate apparel industry in China. Francesca Spinetta, the CEO of INTIMA ASIA will award their favourite brand at this ceremony.
The “Supermodel Talent Show” Final:
The 4th “Supermodel Talent Show”, as a part of SIUF 2017, is an annual contest organized by SIUF committee. The “Supermodel Talent Show final”. Held in 10 cities including Paris, Milano and Moscow, the show offers unique performance and educational opportunities for aspiring models to showcase their skills, while new collections were presented to industrial and public visitors. Rene Celestin, the creative director of Victoria’s Secret’s annual fashion show, was employed with a panel of judges to critique contestants’ progress throughout the competition.
The “Oriental Charm” Design Contest:
A total of 30 pieces of outstanding collections will compete for the champion. Nathalie Martinet, the Vice President of R&D and Bra design at Victoria’s Secret and other celebrities in lingerie industry was invited as the judge to select the best.