Stella McCartney is for a second year launching lingerie designs in support of October’s Breast Cancer Awareness month.
The designer has created the Alina Playing range a balconette bra, a soft-cup bra and a bikini brief, all in the same shade of hot pink. A percentage of the profits from the range which retails from $55 for the briefs through to $110 for the bras will be donated to three breast cancer charities: the Linda McCartney Centre in Liverpool, England, part of the Royal Liverpool University Hospital; the National Breast Cancer Foundation in the U.S., and the National Breast Cancer Foundation in Australia.
McCartney has tapped supermodel Cara Delevingne to appear in a campaign shot by Sean Thomas to mark the launch, which pictures Delevingne wearing the set and making a heart shape with her hands at her chest.
As another part of the campaign, McCartney will launch Louise Listening, a post double-mastectomy compression bra. The design is fashioned in soft cotton in a light rose shade, and is designed to reduce discomfort during the healing process after surgery. The bra takes its name from McCartney’s late mother, Linda Louise McCartney, who died in 1998 after being diagnosed with breast cancer.
