November 6, 2017 written by
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Hello! Thailand Hello! Happiness!

Sweet Dreams is the pioneer of Sleep and Home Clothing in India with its 25 years of existence

The youth of India, that brims with infectious energy and a revolutionary mindset that aims for change, is Sweet Dreams target audience. Their advertising brand slogan line ‘Hello! Happiness’ reflects the ‘love’ and ‘happiness’ we all share with our friends and family.
Sweet dreams recently held an event on the 4th of September to 11th September at Long Beach Garden Hotel, Pattaya Thailand.

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The motive behind the event was to organise a retailers meet followed by a pre-booking of the Spring/Summer 2018 segment. At the event they showcased their SS’18 Collection where the target was bottom wear this season. Sweet Dreams is one of the few brands in India that produces over 300+ separate bottom wear for Travel/Leisure/Workout between men and women. They decided to cash on this at the event and create “Blockbuster bottoms”

Over 450 Retailers & Guests including overseas guests from UAE attended the dealers meet. “The hospitality provided was highly appreciated and the retailers had a great experience. It was one of the most appreciated by the dealers. The showcasing of the workout collection was a success.” said, Mr Utpal Ruparelia, Promoter, SD Retail Pvt. Ltd.

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Hello! Happiness is a message of “Coming Home to Happiness”. Their homewear, whether Sleep or Relax, all represent and share the happy moments people share at home with their loved ones. Sweet Dreams clothes and organization promise and reflect “Happiness”. Recently they have ventured into other complimentary categories like Active wear and Travel lounge wear which has given them a great boost in business. Their strength comes from the fact that they have been sleepwear experts through the years, the best innovations in terms of the softest fabrics have always been initiated by them. Mr. Hitesh Ruparelia, Promoter, SD Retail Private Limited, comments, "Our fashion collection is trendy and in-line with any international brand. We also have many trade strengths like a strong distribution network and a good history of delivering goods in-full, on-time. "

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Sweet Dreams is a family brand,They offer sleepwear for the whole family, men women girls and boys

In the recent past, they have gone through a transition and are now targeting the young Indians. In specific, the young couples of India who get married at an early age and live mostly as a nuclear family. Sweet Dreams trendsetting collections are designed in-house by a competent team of fashion designers. This is backed up further by an even stronger Marketing & Sales team, assisted with merchandising, production, quality control, sourcing and logistics departments. Sweet Dreams has bagged numerous awards for Product Innovation, Quality and Value Pricing.

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They are present in 24 States with 3500 outlets across India .They are available across Lingerie stores in traditional retail to regional MBOs like Chunmun and Half Ticket to Departmental stores like Central, Shoppers stop, Lifestyle and it also boasts of a striking brand visibility in UAE, East Africa and other emerging markets.

Sweet Dreams products are widely available on all online platforms ranging from Mytra, Jabong, Amazon to Snapdeal and PayTM

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