Calida, which also owns German lingerie labels On My Skin and Aubade has recently acquired the US lingerie brand, Cosabella, which was founded in 1983 by Valeria and Ugo Campello in Miami.
Timo Schmidt-Eisenhart, Calida Group Chief Executive,in a statement said that Calida will mostly use Cosabella’s position in the market to boost its e-commerce venture in North America.
Furthermore, the Swiss brand will also introduce Calida and Aubade in the US. Schmidt-Eisenhart further said that they will be strengthening Cosabella’s awareness of a popular intimates’ label in Europe while benefitting from its knowledge of the American market.
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