“Fashion and Quality”
Established in 1980, J. G. Hosiery is the most popular apparel manufacturer that has prestigious brands like Macho, Amul Comfy, Amul Bodywarmer, Sporto Red and the premium innerwear brand Zoiro under its umbrella. There was a need to separate retail based distribution models for premium offerings – Zoiro & Sporto Red, hence they are dealt under the Lifestyle Retail Division of JG Hosiery. Managed by the Seksaria family. Zoiro was launched in 2013. Zoiro, first of its kind is specifically created keeping in mind the youth of India and as a revolutionary designer innerwear for men, they aim to add the cool factor to the Indian innerwear market.
Zoiro is the first designer innerwear brand for men in India and they follow an innovative approach by introducing a team of Italian designers to produce new cuts that are comfortable yet stylish to break away from the regular trends in the innerwear industry to stand out from the crowd.
Zoiro is derived from the Greek word ‘Zoiros’ meaning Jauntiness, life & vivacity. Headquartered in Bengaluru, Zoiro today has a presence in over 10 cities in India. The company has deep rooted ideals that guide it in its day-to-day activities and operations. Made from innovative fabrics and crafted in the latest patterns to suit a man’s need perfectly. Their inspirations have been amongst the new-age brands that offer great value to the customer. They believe in offering the highest quality, parallel to any international brands, with latest innovations to consumers. Zoiro’s consumers are the contemporary male, who aspire for the best and is pragmatic too. They are ambitious and at same time self confident about their masculinity. They have a softer side to their personality and don’t bother to hide it. Comfort is of the utmost importance to them.
Zoiro has created a distinct space for itself in the premium segment in such a short time. It has been the second most preferred brand in the premium category. Being the most innovative brand in the space, the customer stickiness for Zoiro has been unparalleled. Zoiro expects that it will claim leadership in times to come.
Interview with Navinn Seksaria, Managing Director, J.G Hosiery Lifestyle Retail Div. Zoiro India
“Zoiro has been at the forefront of providing the best innovation in the men’s category”
1.What made you launch another new brand? What are the core principles for Zoiro since it’s inception?
“The opportunity in the mass premium segment. Zoiro believes in providing the Wow to its consumer in all its products. Generally as we progress, our life becomes routine and mundane, Zoiro aspires to break the status quo and bring mojo in mundane.”
2. What has been some of the obstacles in making Zoiro a reality?
“It has been quite an interesting experience, people have welcomed most of the initiatives including the fabrics, cut, styles and packaging. Initially the consumers & trade were apprehensive of the new colours, etc but later market has been very receptive of the latest trends.”
3.There have been many poignant moments in time for the brand. What do you see as the major highlights throughout the brand’s history?
“With Zoiro, such moments have been numerous; particularly the launch – it was one of the mega events in industry. Subsequently with each new innovation – whether Denim underwear, then the Party collection, Singlets and also the Thermax – they have been major highlights amongst numerous other launches. Amongst all not to miss the current lunch – Zoiro Softs.”
Zoiro ‘Softs’ New Collection
Zoiro has recently launched their new collection by the name of “Zoiro Softs” adding to their existing range – Trento, Urbano, Lazy Tracks, Singlets, Boxers and Thermax collection.
The brand statement for the current product is it’s the “Softest Underwear Ever”. Zoiro Softs are made from superfine blend of the world’s finest Supima Cotton and Lenzing Modal, both of which are Natural Fibers, making it the softest and most comfortable fabric to wear. Luxury, quality and craftsmanship are the benchmarks of American-grown, extra-long staple cotton. Supreme is twice as strong as regular cotton, which makes for extraordinarily resilient products. The long fiber resists pulling, breaking and tearing resulting in fashion and home products that are incredibly resilient and keep their form for a longer-lasting product. Sustainable fashion, also called Eco fashion, is a part of the growing design philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely in terms of human impact on the environment and social responsibility. And at Zoiro they try to do their part by using 100% recycled water for making the cloths.
Zoiro Softs products are being sold in MBOs and ecommerce partners like Myntra, Amazon and their own brand website zoiro.com
“We at Zoiro are always concerned about the society and believe that sustainable fashion, also called Eco fashion, is a part of the growing design philosophy. Its goal is to create a system which can be supported indefinitely in terms of human impact on the environment and social responsibility. And we at Zoiro try to do our part by using eco-friendly dyes & 100% water gets recycled which we use in making the fabrics.
Our other important features in the product category are, 4 way-stretch, Ergonomic Pattern, Anti Creasing & Anti- Fungal. Currently we have launched 6 solid color and 1 in white color in total 7 colors. With the above combination, we have offered “The softest underwear ever” made from natural fibers, which will deliver ultimate comfort to our customers.
When it comes to price, we believe to give the international quality product at an affordable price. The price of our new range for Brief: Rs. 299 and for Trunk: Rs. 329. We are offering the pinnacle of comfort at a price that is fraction of what international brand would charge for.” Says, Mr. Navinn Seksaria.
Future Plans
“The brand is always evolving. 2018 is going to be very exciting for us. We have some really big ideas planned to change consumer preferences and experiences in the men’s innerwear category. The future is bright for Zoiro and for men in general. The category will move out of the mundaneness and start offering more exciting offerings starting with us.” comments Navinn Seksaria.
