Unfurl the diva in you with boldiva.in

November 30, 2019 written by
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Shopping for your bare essentials can be exciting, fun and even exhausting to say the least. With the allure of various styles and brands constantly being thrown in the already overflowing bouquet of lingerie, it can get even get confusing. All the more if you are looking for something fashionable and fancy. But not anymore…for boldiva.in brings to you some exquisite and elegant innerwear at your fingertips.

Whether it’s bras, panties, sleepwear, active wear, or honeymoon wear, or funky active wear you’re looking for, boldiva.in is your one-stop online store. With a generous offering of fantasy innerwear boldiva endevours to embolden you with its eclectic range in every category.

The landing page of the portal mentions the name of the site clearly, which is to your left. There’s a search option and next to it there’s an icon for your ‘shopping cart’, the products you love and your log in as well. Below, you can scroll through ‘discounts’, ‘special collections’, etc. Below this each category is clearly mentioned so you can navigate according to what you’re are looking for. Clicking on the said category takes you to various options available in the same. Further, clicking on the product of your choice takes you to the page where there’s a detailed description of the same, with the price mentioned as well. You can select the size and add the item to your cart before moving on. One interesting aspect is that below the description, the details of the product are displayed in a sketch and a detailed size chart is also mentioned for ease of understanding. Below, instructions about handling and care of the product are mentioned as well. And most importantly, the visuals of the product showcase its look and style beautifully.

The homepage also has a little description of boldiva and next to it there is a mention of the policies such as refund, shipping, terms and conditions. You can even track our order and there’s a ‘contact us’ option, which leads to an email id where you can leave your feedback. All major cards are accepted while there’s also an option of cash on delivery.

All in all, a plethora of colourful and stylish options are on display for those who like their innerwear to be lacy, fashionable and high on comfort. So, if you’re looking for something unique, boldiva is the place to go to.

LNL spoke to Mr Faheem Khilji, Owner, boldiva.in, for more insights about the brand and their future plans…

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When was boldiva.in launched? How did you come up with the idea for selling intimate wear online?

We have started boldiva.in from Feb 2018 but in the year of 2019, we launched our store at amazon.in. Boldiva’s introduction goes thus…bold+diva = Boldiva for every women not only for bold ladies. Boldiva is one of the best online shopping website lingerie collections, bras, panties, nightwear, activewear, and honeymoon wear for the most sweltering design unmentionables.

What inspiration was taken in designing the website? How would you describe your website in terms of its aesthetics and ease of navigation?

We just wanted a simple and user-friendly website and our main aim is to provide quality lingerie products at best affordable prices in India. Hence, our website is designed for customers’ convenience where they are able to easily navigate through it and place an order. All the products have been categorised in a way that are easy to find and approach.

Also, as per our experience and keywords knowledge many people search on Google and other search engines for baby doll dresses. We’ve categoried these baby doll dresses separately from the lingerie collection.

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What is the demography of your buyers?

Our regular customer strength is around 2000 and we are getting unique and new customers every month. These come to around 500-700.

How does your typical buyer land up on your site?

It’s mostly through the Google/Bing/Yahoo and other search engines and Amazon shop listings. We have listed our products with amazon.in, hence many returning customers come at boldiva.in when they feel satisfied with purchased products from Amazon. We have special promotional offer of 10 per cent discount for those customers who wish to directly purchase from our online store and obviously when it comes to satisfaction, we get customers from referrals of satisfied customers.

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Any other features that you are looking at adding?

Yes, we are going to launch AN android and IOS application for our web store.

How is the mobile affecting e-commerce as an industry? Do you have an app? Do you plan on launching one?

Our website is already mobile/tab friendly but as mentioned earlier, we are launching an android and ios app very soon.

How has the response been since the website’s inception? What challenges do you face while marketing products online?

At the beginning we did face issues related to promotions and marketing stratagy since there were so many websites already existing that sold the same products. However, we got a good response through Google SEO and social media. Now when we are almost two years old in the market we have very good clientele of satisfied customers.

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How do you address fit issues when it comes to online shopping?

We offer unconditional return/refund against size/colour/dislike issues. We accept returns of undergarment products in case of defective/damaged products with our Dead on Arrival (DoA) claim programme. Also, we accept returns in case of wrong colour/product been delivered.

However, it is really difficult to accept underwear and undergarment used once even for trial, because of hygiene related concerns, so no exchange or return untill and unless it’s a wrong product delivered from our end. About panties though, most of them come in a universal size so there are less chances of size issues in the product.

How many orders do you ship in a day?

We get about 50 plus orders as of now.

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Which marketplaces or online platforms do you sell on? Which do you prefer best and why?

We sell on Amazon and we like it because we feel that online shopping is really incomplete without Amazon.

Is there any future project that you would like to share with our readers?

As of now we are importing all the products from China/Korea/Hong Kong but we do to sell our own designed products at more effective prices in the Indian market and export plan for other countries as well. We have plans to make our own brand and launch it very soon. We also plan to start dealing in men’s products as well…we wish to import and stock multinational brands’ collection of men’s undergarments for comfort and apparels. We are working on the project and wish to fulfil the same soon.

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