” IVY PARK “
Beyonce is flawless we all know that. This time the queen bee upped her status by launching her very own athleisure line. Queen B and Topshop owner Sir Philip Green They’re both co-owners of the label, which will be available in the U.S. at Topshop, Net-a-Porter, and Nordstrom. If anyone can motivate young women to jump to their feet, it’s Beyoncé. “Ivy Park is merging fashion-led design with technical innovation, creating a new kind of performance wear: modern essentials for both on and off the field,” reads the official site.
She has also an interactive site that features her backup dancers clad in sweat session-ready attire and a YouTube clip. Beyoncé is her own best advertisement for getting into fighting shape, and Ivy Park designs are what you’ll want to wear. Check out the Hot & Steamy video.
The Ivy Park line will be available worldwide, online and in stores on April 14, 2016 at TopShop, Nordstrom and Zalando, as well as Selfridges, JD Sports and Net-a-Porter.
Check out some of the exclusive pictures from Beyonce’s new line IVY PARK.