Lingerie brand Groversons Paris Beauty has released a digital video titled ‘My Magical Moments’ to celebrate the modern day woman.
Magical Moments is about celebrating the spirit of every girl, every woman and their life, creating magic in whatever they do and that spirit is what Groversons Paris beauty respects and believes in every woman. Its about living the life with confidence and on their terms ,not getting affected by any stereotypes that our society has/had.
Director, Siddharth Grover of Groversons, said: “Its about being free to make choices and living their life making it magical , overcoming their fears , achieving their dreams, doing what they love, how they love and it all being their magic and spirit and everyone should respect that. This video is for the youth of today and I think it connects with them very appropriately.”
Paris Beauty has always believed in celebrating women. As a brand, have always honoured her attitude, individuality and spirit. Perhaps that is what continues to let them stay relevant even in the changing times. And now, with ‘My Magical Moments’, they hope to strike a chord with women of all age-groups, of all temperaments and from every background.
De Complex Marketing conceptualized the video which traces the qualities that make up women from different communities, social circles and with different interests talking about what makes them unique and ‘magical’