Music channel MTV India is readying to release its boldest numbers yet, lending its brand name to intimate wear such as Candyskin, a premium lingerie brand made for women, by women, which is launching its range of bras, through a licensing tie-up with MTV.
The collection is inspired by the wild jungles and forests. We love the idea of prints inspired from nature’s own garden, plant leaves, fruits, trees, animal impressions, and skin. The collection will showcase a variety of product ranges such as a T-shirt bra style and the most popular strapless wired bra style. These will each come in multiple print options. This new collection is set to be launched for Resort 2018. These products will be available across India on major online platforms including large format stores and multi-brand outlets. The Candyskin fans can also shop for this range on www.candyskin.com
MTV is a youthful, trendy and pop culture television channel. Their comprehension of essentially adding visually-aided concepts and colourful graphics to their themes is what makes them a perfect fit for Candyskin to collaborate with them.
Speaking about the collection, Riya Vipan Kalra, Co-Founder at Candyskin, said, “MTV being a nationwide sensation through youth culture and pop lifestyles gives us ample reason to link ourselves with them. We hope to create a mark in the market through our collaboration.
We are looking to launching a fabulous and stylish collection with this MTV partnership as we intend to showcase our latest concepts and designs after revamping our fits from season 1. We have devised our marketing strategy to target college students and young adults whose active lifestyles match the idea behind our collaboration, which is to experience and explore bold graphics, pop motifs and to have fun with the process of selecting products in our varied options.
The innerwear will be sporting a Candyskin x MTV logo. The logo will be a halfway point between Candyskin’s pop iconic colours and MTV’s bold motifs. Our catch phrase is ‘Be Wild’.
The goal behind this collaboration is to optimise Candyskin’s future sales by reaching the masses.
MTV consumer products today extend into more than 17 categories with innerwear, adventure bikes, footwear, lingerie, eye-wear, bags, stationery and paper, debit cards and mobile phones, amongst others. Its key licensees include Bwitch, Citibank, Crusoe, Firefox, Aureole-Inspecs, BILT, Lava, Crusoe, PLG, J K Ansell, and Mochi among others.
