The sports performance innerwear collection was recently launched by India’s first homegrown fitness brand HRX, which is co-owned by Bollywood star Hrithik Roshan and Myntra.
Designed to provide high comfort during intense physical activities, such as running and training, the new collection has trunks and briefs for men.
To provide comfort and boost endurance levels during workouts with special product features such as Rapid Dry technology, the HRX active range uses advanced technology. The Rapid Dry technology is anti-microbial that helps fight odour and helps the fabric to remain durable and fresh. This technology also helps absorb moisture sweat quickly during exercise.
Ergonomically designed, the range is crafted using high stretch polyamide fabric, which offers flexibility and support for the body during running or training.
Bollywood star Hrithik Roshan, while speaking about the launch states that the new line was aimed at taking fitness to a new level as it facilitated more mobility and comfort with advanced fabric and design during high intensity training. He added that it was quite important to feel at ease while exercising and this range was specifically designed to meet this need.
Amar Nagaram, Head, Myntra-Jabong, while speaking on the launch stated that this new line was an important addition to the current portfolio of products from HRX and it also displays their ability to design and develop technologically advanced products that meet more advanced fitness needs. He added that HRX was one of the first sportswear brands to introduce this range of innerwear in India, though this launch.
The price range for this high-intensity workout innerwear for men is INR 399 to 849 and would be available on Myntra and Jabong.