Silvia Tallon has been appointed as the Senior Marketing Director for Reebok India. Adidas Group India has roped her in and she will now report directly to Dave Thomas, Managing Director, Adidas Group India.
As Senior Marketing Director, Tallon will be responsible for driving the brand and commerce for Reebok India. Her mandate will further cover the development aspect of the brand’s global go-to-market plan and its further ground level implementation. She will be responsible for the brand’s strategic positioning and strengthening its association with athletes, consumers and fitness stakeholders across the country.
Commenting on the appointment, Dave Thomas, Managing Director, Adidas Group India, mentioned that Silvia with her varied and vast experience and knowledge of the sports and fashion industries across the globe will now work as the driving force behind Reebok’s positioning and ensure that the brand connects even better with consumers and athletes in India in the coming future. Thomas mentioned her as asset for the company and welcomed her with much enthusiasm.
Returning from a sabbatical to join Reebok India, Tallon was working with the Russian apparel brand O’stin, just before she set off on her sabbatical. Tallon has strong experience in the fashion and sports industries in brand and product marketing, purchasing, sourcing and design. In her long and rich career, spanning over two decades, she has worked in numerous global companies such as Levi Strauss, Intersport and Vanity Fair and has worked across multiple geographies. She has also worked with the Adidas Group in Germany as a Global Category Manager for Swimwear for three years. We are sure, the company will bask into a glorious future under her leadership and guidance.