June 28, 2017 written by

Amante India

With the launch of an exclusive brand outlet the leading South Asian lingerie brand Amante owned by MAS Brands has opened a new store in Thane- Mumbai.

Amanté setting its own EBO in Thane is a perfect recipe to enhance the brand’s position amidst its fans and lucrative potential market. The store offers the best of Amante’s innerwear for women.  Located at  Viviana Mall, one of the best malls in the Thane.

Reviewing the store : The store offers the best of Amante’s innerwear for women. Aiming to create an environment that was neither too sexy, nor too boring. The store design and interiors reflect Amante’s legacy worldwide, defining the space as an ideal place to shop for the most intimate components of a woman’s wardrobe.


Although presented as one department, the different types of intimate wear  are displayed in their own spaces. Each uses similar materials in a variety of ways, particularly for furniture, fixtures and display racks. The Amante store encompasses over 1000sq feet square metres and brings together all fashion categories designed for the body, including underwear, lingerie, sleepwear, loungewear, sportswear and athletic leisurewear. The store entrance display, symmetrical with three mannequins two on one side and one on the other in standing position displaying the products.


Classic enhanced oak natural laminate tiles spread across the stores floor. The natural looking prime grain creates beautifully subtle patterns across the room. Each product is well displayed and not blocked thanks to proper placement. The colourful lingerie is neatly stacked on hangers.  The emphasis is on a spacious attractive shopping environment and well exposed, spacious fitting rooms, in short; a shop that fits for women. Two trial rooms and one stock room.


There are four sales girls each uniformly dressed in red or black formal shirt paired with a choice of denims or formal black trousers. The sales girls are quite confident and knowledgeable.

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Amante offers a pack of 3 hipster panties at Rs.495 designed from stretchable cotton with an elasticated waist, this pack of 3 hipster panties is certainly a winning choice. Made of 95% cotton, and 5% elastane and a pack of hipster style panties is at Rs.595 which are made with stretch cotton fabric, these hipster panty packs feature a wide, elastic waistband for supreme hold and comfort. They are label-free and have flat elastic on the leg to make sure you’re comfortable and confident all day long.

The pack of seamless “No Show” panties in bikini style having medium coverage, elastane blended for stretch and shape retention and full coverage of the back. Low rise panties sit low, on / below the hip bone, featuring silicone tapes in the leg opening that stick to your body as a second skin.  These perfect seamless panties to avoid visible panty lines cost just Rs.495.


Minimizer nude non padded non wired bra from the “Body Kraft” collection; this moulded, non-padded, non-wired, minimiser bra reduces the bust size by 1 inch giving a trim and slender look. You’re guaranteed to fall in love with the soft, brushed microfiber fabric! Side sling support for perfect fit. Ultra-smooth brushed microfiber. Broad wing band. Price Rs. 1,195.00


Contour black padded non-wired bra- this moulded, padded bra comes with foam cups and an extended foam cradle to provide both comfort and support..Rs. 1,295.00

The next collection we talk about is the “BFF” collection; the fun and delightful collection, perfect for days at college or work and especially designed with variant colours and styles to match with your daily attire.


As with the unbreakable bonds with your Bff, the trendy bras are a perfect companion for your wardrobe. This trendy and fashionable new collection contains a variety of modern bras which complement stylish halter tops and backless dresses to give you the perfect fit throughout the day. Amanté is the ideal solution for those who are looking to buy teen bras online for everyday comfort.

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Blue padded wired t-shirt bra- Paint the town with this padded and wired bra in a polka dotted print! The smooth padding and underwire ensures a smooth look while providing you good support all day. The full coverage ensures no spillage, making it ideal to wear under t-shirt. Rs. 895.00

Navy blue non-padded non-wired bra- celebrate the day in this chic non padded, non wired full cover bra. The unique print detailing on the cradle gives you an edgy look while the full coverage keeps you comfortable all day long. Price- Rs.  745.


Edgy navy and green printed padded bra- Discover the charm of prints with this padded, wired, full-cover bra. The smooth fabric with contrasting straps blends elegantly with the trendy tribal print and will add an edgy look to your day. The padding gives you a smooth look while the full coverage ensures no spillage. The straps come with a specialized hook that let you clip the straps to wear it as a racerback too! Wear this under t-shirts or fitted clothing with high necklines. Rs. 895.00


Secrets padded non-wired grey bra with detachable straps- Keep your secrets close to your heart with the secrets bra from Amanté’s Bff collection that come with cool printed inner cups. These non-wired, full cover bras are padded and come with detachable straps. Slip one on, feel special. After all, secrets aren’t for everyone. Rs. 645.00

Explore the all new cotton collection ‘Cosy by Nature’ by Amanté – a range of cotton bras in trendy silhouettes that keep you super comfy all day without compromising on style. The cotton collection comprises the four cotton must-haves that you must own in your lingerie wardrobe! Choose from the padded and wired t-shirt bra, the padded and non-wired everyday bra, the multiway bra, and the uber trendy push-up bra – all in comfortable cotton!

Cotton casuals padded non-wired blue printed t-shirt bra- Padded and non-wired cotton bra can be used for everyday wear under t-shirts and shirts. The seamless cups provide for a smooth finish with no shows on your outfit Rs. 845.00

Convertible cotton padded multiway blue bra- Make any outfit a statement with this padded, wired multiway bra. It’s made of soft cotton that makes it easy, smooth and light to wear all day long. Slip into this versatile bra with convertible straps that lets you wear the bra in 6 different ways. Rs. 995.00

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Amante Swimwear Collection :This chic summer collection from Amanté offers uber stylish swim styles, with unique hand-made macramé details, figure flattering drapes, bright popping summer colours, and a variety of silhouettes. With the onset of summer, Amanté’s beachwear collection is perfect for the modern trend-conscious woman who loves to experiment and play with vibrant colours.

For a flirty look, try the string halter bikini that is lightly padded and comes in fresh colours of turquoise blue, red, and purple. With tie-ups at the neck and back, it is ideal for a sunny day at the beach. The matching string bikini bottom with tie-ups at the waist completes the ensemble.

Go cheeky with the twisted bandeau bra with contrast cups and halter tie up. The twist adds a playful effect to your swim outfit and the colours come alive with the contrast cups. Match it with the bikini bottom with the ruched waist in contrasting colours to complete your swim outfit..

For those who would like a little more coverage, try the halter bikini and skirtini. Add a splash of colour to your summer wardrobe with this sophisticated yet chic halter bikini. The halter straps provide you with support while the plunging neckline adds a touch of flirtiness. Be beach ready and pair it up with the matching skirtini that gives you full coverage at the back.

If a one piece is more your style, the high neck one piece is a total must have! Shine as bright as the sun in this trendy high neck one piece in trendy colours of maui rose, red purple, and new navy. The macrame detailing at neck adds to your elegance and makes you a true beach diva. If you’re feeling cheeky, try the one piece with the plunging neckline that adds to your sensuousness. The ruched waist with shaping panels gives you a slimming effect.

For a more sporty look at the beach, try the ruched swimwear tankini with contrast straps and macramé detailing at the back. Pair the tankini with the boyshort with a contrasting waist elastic to get that uber chic look.

Red solid ruched one-piece swimwear- This swim piece is figure flattering and gives you that perfect shape and coverage. The strap rings and deep lower back adds to your elegance and the plunging neckline adds to its flirty appeal. Rs. 2,395.00

Blue flared swim dress- this full figure swim dress comes with a ruched effect that gives you the right support. The flared bottom gives you a flattering shape and adds a touch of playfulness. Now be swim ready with this one of a kind swim dress. Rs. 2,295.00

White swimwear kaftan-any swim outfit is incomplete with a trendy cover-up kaftan. This v-neck kaftan comes in super soft fabric that keeps you cool all day long and is indispensable to your beach wardrobe Rs. 2,495.00

Blue printed high waist ruched swim brief-get a perfect swim look with this high waisted swim bottom. The ruched waist shapes and gives great coverage while also adding an edgy look. Pair it with the long line bandeau swim top for the complete pool side look. Rs. 1,195.00

Pink printed halter bikini top swimwear- this cute string halter bikini top is ideal for beach wear with tie-ups at neck and back. Pair it up with the matching string bikini bottom and stay fashionable at the beach. Rs. 1,595.00

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Red solid halter bikini top swimwear-this cute string halter bikini top is ideal for beach wear with tie-ups at neck and back. Pair it up with the matching string bikini bottom and stay fashionable at the beach. Rs. 1,195.00

Pink solid racer back swim tankini – This padded racer back tankini has just the right amount of style and comfort for a cool and relaxing swim. Pair it with its matching boy shorts and take a plunge. Price Rs. 1,795.00

Nightwear Collection :  Luxury silk red sleep boxer- time to have a stylish snooze in these comfy sleep bottoms crafted in silk with intricate lace designs. Pair it with its matching sleep top and have sweet dreams. Rs. 1,295.00

Luxury silk black sleeprobe- Immerse yourself in the luxury silk nightwear collection adorned with gold trimmings that will drown you in bliss. Feel the plush, stain fabric embraces your body, giving you instant comfort. Rs. 2,295.00

Sweet allure pink babydoll– Enjoy sweet slumber with this beautiful babydoll with sweetheart neckline. The long line styling flatters your curves while the lightweight mesh adds a playful touch. Pair it with the thong and complete the look. Rs. 2,695.00

Festive babydoll – Padded, wired sweetheart babydoll style that has embroidered cups with a clean microfiber body and embroidery inserts on the sides of the skirt. From Amante’s festive collection. Rs. 2,895.00


Coral pink sweet interlude sleep t-shirt- The modal range of nightwear redefines comfort wear for a day in or night of sleep. This sleep t-shirt is super comfy for a blissful night of sleep or lounging all day in. The contrast neck trim and the pocket add a touch of cuteness and make it ideal for a day or night indoors. Pair it with the sweet interlude pyjama bottom or boxer to complete the look. Rs. 895.00

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Bridal bliss cream lace babydoll- This padded and wired baby doll with lace detailing is an absolute must have in your bridal wardrobe. Intimate blends of comfort and sensuality, the baby doll is a perfect finishing touch to your day. Rs. 2,495.00

Activewear: Navy medium impact zip front sports bra- Complete your workout wardrobe with this easy-to-wear medium impact front zip sports bra. The special y- shaped racer back ensures easy back and shoulder movements, while the mesh panel enhances breathability and comfort making it ideal for yoga and other mid-intensity workouts. Rs. 1,695.00

Sports Bras :Purple high impact runner sports bra- Made to provide complete support, soft foam cups with a blend of microfiber. Lycra, moisture absorbent fabric with mesh panel for breathability and comfort, this easy-to-wear back closure and keyhole racer back style allows you unrestricted movement as you strive for the top. -Rs. 1,795.00

Black high impact classic sports bra- built with compression fit and soft foam cups, this high impact classic sports bra minimizes movement and provides ideal support for your workout. Rs. 1,795.00

Pink medium impact cross back sports bra- Add style to your workout with our medium impact cross back sports bra! Made from a fine blend of microfiber and lycra that is moisture absorbent while the mesh panel enhances breathability and comfort. Customize your fit with the removable soft cups to ease into a great workout! Rs. 1,695.00

Black cut and sew printed full length pants-smooth and contouring full length pants with printed side panels for the trendiest workout. Sweat in style with the moisture absorbing pants from Amante. Perfect for workouts like: yoga, cycling, running and weight training. Rs. 1,895.00


The Amante store also features trendy travel edition for the Wandress collection. Designed for people bit by the travel bug, the SS17 collection spells elegance, style and comfort.

The range is trendy, feminine and offers a complete range of silhouettes. The bright colours, breathable fabric and delicate patterns redefine your personality. You could choose from the trendy range of bras that includes lace, floral, chic crochet, tropical crochet and spring breeze.

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Lacy twirl: a must’ve for the wander-struck; this product is a demi-bra with underwired molded cups. Inspired by the shifting of desert sands, the lacy twirl has a two-tone bow with lace crafted in a wavy pattern.

Floral touch: Embracing spring in its true form, this product has molded pads with a matt, shine jacquard fabric and delicate floral patterns. It also has soft inner cups for ultimate comfort.  Enhance your travel quotient with these full covered, non-wired padded bras.

Chic crochet: A demi bra with front closure adds charm and vivacity to your attire. The product is   padded with a blend of intricate crochet lace. The most interesting aspect of the product is its racer back, representing the artistic architectural styles of the world. Team it up with a tank top or a tee and make heads turn.

Tropical crochet: A vibrant bra is a perfect cocktail of delicate crochet lace and exotic prints. The detachable straps help you experiment with your look and the tropical print set you off on an exciting beachy adventure.

Spring breeze: This padded, non-wired, full-cover bra is available in floral prints and vibrant hues. The finely crafted silhouette makes it a true best-seller. Pair it with the matching brief for a dreamy look. Freshen up your travel wardrobe and up your fashion quotient with Amanté’s SS17-wanderous collection! Price starts at Rs. 495/- to Rs.  1795 /-



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