Fashion e-retailer Jabong.com will not opt for the app-only mode even as rival Myntra abandons its website to sell everything only through apps starting this Friday in a bid to cash in on India’s smartphone wave. They strongly believe customers should have the choice to buy either on his smartphone or on the computer. The Gurgaon-based company generates half its sales from mobile devices and will continue to host its website.
An app-only operation may limit price comparison and product visibility for consumers, who could find it easier to quickly open other sites on a laptop or desktop. Price comparison is significantly reduced there.
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